Staying Fit With EDDM

Fitness clubs or personal trainers that want to encourage healthier eating habits and regular exercising to their local neighborhood can use the Every Door Direct Mail (EDDM) Program. This mailing program extends to all the addresses, resident or business, that accept mail through the US Postal Service (USPS). The EDDM program covers a very wide range of people. Almost everyone in the US receives daily mail. Fitness clubs and personal trainers can promote their business by direct mailing to the residents that are near their club. Many people just need an extra nudge in the right direction to change their ways toward a healthier lifestyle. The benefits of this program for fitness clubs and personal trainers are: they can reach many people at one time, generating awareness for new programs and membership is simple, and they can target the areas those that need their services the most.

The more people you can reach to educate about your fitness techniques and programs, the easier it will be for you to see a response in your marketing. For fitness clubs using the EDDM Program to extend their fitness services to customers, there will be a response because everyone checks their mailbox daily and if they receive a dazzling fitness oriented piece that motivates them to get up and start exercising!

The EDDM program allows businesses to have all of their prospective clients at their fingertips. This makes things easier when they want to saturate an area with a flyer or postcard of a new program they are looking to promote. When you have everyone who receives mail available to advertise to, it makes it easy to want to mail to everyone. Though this program lets you be very broad, you can also mail to certain areas that you want more memberships from. Fitness clubs and personal trainers can utilize this program to branch out and attract new clients who want to start engaging in exercising and becoming fit and healthy!