Local Marketing: Taradel’s White-Label Solution is Ready “Out of the Box”

Marketing is the lifeblood of any business. If you’re not bringing in new customers or building relationships with existing ones, are you really nurturing and growing your business?

This importance of local marketing is compounded by orders of magnitude if you’re a national brand, franchise, agency, or association that manages ten, twenty, or even hundreds of customers with unique expectations and goals.

However, thanks to new technologies, there are ways to easily solve these marketing challenges at scale. With the right tools, you can help your customers to seamlessly: 

• Use marketing to drive cash flow at the local level 
• Create consistent, brand-approved marketing campaigns
• Execute multi-channel campaigns from start to finish

This article covers how you can white-label and license Taradel’s all-in-one platform to help your customers launch effective marketing campaigns—and do it at scale so you’re not straining your own bandwidth. We’ll discuss how Taradel helps make marketing:

• More affordable for both local and national campaigns
• More convenient and consistent across all marketing efforts
• More measurable, making it easier to define campaign success

Making Marketing Campaigns More Affordable 

First, utilizing Taradel’s white-label platform makes campaign creation and management more affordable. Your customers will have all of the tools they need to self-manage local campaigns across both direct mail and digital marketing channels—making it easy for the small and medium businesses (SMBs) you serve to drive more cash flow and results at the store level. 

It’s no secret that many SMBs struggle to build brand awareness due to limited resources, know-how, and budgets. Because of this, most of these businesses have to find creative ways to get their messages out while also keeping costs down, and a streamlined self-service platform that guides them through each step of the campaign setup and launch process makes this simple. 

With Taradel’s platform, your associates no longer have to send messages into the void, hoping someone will respond. Instead—whether you’re an agency working with distinct brands, or a franchisor providing support to various locations—you can make it easy for them to save time and money by targeting ads to the right, local audiences. And with self-service setup, it costs pennies compared to traditional front-loaded campaign costs. 

Not only this, but when you offer your associates the opportunity to use Taradel’s white-label platform, they also get all of the benefits without being locked into a contract. This flexibility means they can advertise when and how they want, according to their needs, the seasonality of their business, and their budgets. 

Making Marketing Campaigns More Convenient 

Importantly, Taradel's platform helps partners control ad creative and eliminate "rogue" campaigns. This brand-approved approach is a sure-fire way to ensure that associates advertise with consistent marketing that meet brand requirements. 

As business owners ourselves, we understand how hard it can be to create consistency across an entire marketing campaign, with ads running on multiple channels. And as a team that supports thousands of businesses each year, we also understand what it takes to make sure campaigns achieve the consistency they need. 

Each brand has unique standards it must follow and there are many moving parts to manage including:

• How to design ads
• Where to distribute messages
• How to meet the needs of each community where the business operates
• And the list goes on and on and on... 

For example, Progressive Insurance (a leading provider of auto, home, renters, life insurance, and insurance bundling) white labels Taradel’s platform by offering campaign assistance — complete with all the needed creative assets—to their agents. These conveniences are possible because the Taradel platform makes it simple and provides a turnkey, one-stop-shop where their agents can do all their marketing at once. 

Whether your customer is marketing a single business, you’re an agency working on campaigns for dozens of customers, or you’re a franchise supporting hundreds of locations, the Taradel white-label platform helps organizations meet brand requirements by providing many pre-approved design templates and customizable media files. All from one simple source of truth. 

To date, over 22,000+ brands and organizations have used Taradel to deploy more than 400 million pieces of direct mail and 250 million digital ads.

That is proof of efficacy.

Making Marketing Campaigns More Measurable 

Lastly, Taradel uses a data-driven approach to boost campaign performance. Every impression, click, phone call, and other engagement metric is trackable via a built-in reporting dashboard. 

In today’s digital age, businesses can’t succeed without measuring the data behind their efforts. Creating a marketing campaign without measuring performance is like racing Usain Bolt without any training or prior experience. You’re just wasting time, energy, and resources for the guarantee that you’ll get destroyed by the competition. 

On the other hand, when companies measure, observe, and analyze the performance of their marketing efforts, they’re more likely to achieve success. This success is possible because data reveals who the target audience is, as well as what’s working and what’s not, so that advertisers can adjust their approach and become more results-driven. And all of this means that it’s absolutely critical when offering a marketing platform of any kind to your customers that reporting and measurement are baked in at every step.

Taradel tracks everything. By white labeling our platform, you not only make campaign set-up and launch easy, but you also give users a dedicated space where they can measure performance. These features make executing a multi-channel marketing campaign effective by helping your customers see their actual return on investment. 

Putting Everything Together

Here at Taradel, we provide organizations with the tools they need to make multi-channel marketing easy—no matter if you manage an agency, franchise, or international organization. Taradel gives you a better way to launch and measure marketing campaigns by providing a streamlined, proven, all-in-one platform.

Want a free demo?
Visit our white label and partnerships page to book a convenient time. There’s no better way to spend the next two minutes.