How Many Times Should You Mail the Same Neighborhood? (Hint: It’s Not Once.)

Imagine this: you send out a beautifully designed postcard to a local neighborhood. It’s bold, colorful, filled with a great offer — and then... crickets.

Before you second-guess the design or the message, ask yourself: Did I mail it enough times?

Because when it comes to marketing success, one thing is crystal clear: frequency wins.

Why Frequency Matters More Than You Think

Mailing once is like introducing yourself at a networking event and walking away before the handshake. It’s not enough to spark recognition, trust, or action.

Marketing research shows that it takes an average of 7 touchpoints before a potential customer makes a purchase decision. And each of those touchpoints? That’s what we call an impression.

The more impressions you make, the more familiar you become. And in marketing, familiarity builds trust — and trust leads to action.

That’s the power of frequency — and why a single mailer just isn’t enough.

Enter: The 3 Mail Drop Strategy

“3 Mail Drop” method is one of the most effective ways to turn awareness into action.

This strategy sends three distinct mailers to the same neighborhood—each with a purpose, each building on the last. It’s not about repetition for repetition’s sake. It’s about momentum.

Here’s how it works:

“We like to think of it as Plant. Nurture. Harvest. That’s how local marketing grows.”
– EveryDoorDirectMail.com

When to Send Each Drop

Timing matters. Space your drops just right so your audience stays warm, not overwhelmed.

📅 Recommended timeline:

• Drop 1 → Week 1 (Introduce your business)

• Drop 2 → Week 3–4 (Follow up and add credibility)

• Drop 3 → Week 6–8 (Add urgency and close the sale)

This timeline keeps your brand top-of-mind without feeling pushy.

What to Change (and What to Keep)

A smart 3 Mail Drop campaign is consistent but not identical. You want your audience to recognize your brand, but not ignore the message.

Keep consistent:

• Logo

• Brand colors and fonts

• General layout or style

• Neighborhood targeting

Switch up:

• Offer or call-to-action

• Headline

• Images or testimonials

• Focus of the message (awareness vs urgency)

Track What’s Working

Because you’re mailing multiple times, this strategy gives you room to experiment.

Try testing:

• Different CTAs: “Call now” vs. “Visit the website”

• Different offers: Percentage off vs. dollar value

• QR codes or coupon codes to measure results

Use your third drop to double down on what worked best in the first two.

Pro Tip: Add Digital for Maximum Impact

Want to go next-level? While you run your 3 Mail Drop campaign, layer in digital advertising targeting the same ZIP codes.

Research shows that combining direct mail and digital marketing:

• Increases website visits by 68%

• Boosts response rates by 63%

• Results in a 40% conversion rate
  
  

The more ways you show up, the stronger your presence and recall.

💬 What Taradel Customers Are Saying

"The process was simple and easy to use. I chose the ZIP codes from their interactive map… It could not have been any easier to use." – Tim Lewis

“We’ve been doing EDDM with Taradel for the past 6 months and have been very happy… The results speak for themselves.” – Lauren

Your 3 Mail Drop Checklist

• Identify your best-fit neighborhoods

• Create 3 postcard designs with unique messaging

• Schedule each drop 2–4 weeks apart

• Use consistent branding throughout

• Add urgency to Drop 3

• Test your results and optimize

Final Thoughts: Frequency Isn’t Annoying — It’s Strategic

If you’ve only mailed once, you haven’t even started the conversation yet. The 3 Mail Drop strategy helps you show up, stay present, and earn the right to be chosen.

Because that’s what frequency does — it builds a relationship with your audience, one impression at a time.

So don’t stop after one. Drop. Mail. Repeat.

Ready to launch your 3-drop campaign? Let’s go.