The ‘Three-Touch’ Strategy: What Happens When You Layer Mail, Email, and Social

Spoiler alert: When you combine direct mail, email, and social media marketing — your response rates, conversions, and revenue can skyrocket.

At Taradel, we call it the Three-Touch Strategy, and it’s a game-changer for small businesses.

Why Three Touches Are Better Than One

Let’s break it down. A single marketing touch — like a postcard — can be effective on its own. But when your customer hears from you through multiple channels, it doesn’t just double your chances of getting noticed… it multiplies them.

According to internal campaign data and industry benchmarks:

Multichannel campaigns that combine direct mail, digital ads, and email increase response rates by up to 63% and conversion rates by 40%.

That’s because your message isn’t easily forgotten. It shows up in their mailbox. Then in their inbox. Then in their social feed. This builds trust, recognition, and — when done right — action.

Step One: Start with Direct Mail

Why mail? It’s the most trusted and most remembered form of marketing.

In fact, 71% of consumers are excited to discover what’s in their daily mail, and they spend more time reviewing it than digital ads or emails.

Use Every Door Direct Mail® to reach every home in your selected neighborhood — no list needed.

✔ Include a limited-time offer
✔ Use high-quality images
✔ Make your call-to-action bold and crystal clear
✔ Always include your contact info (phone, website, email)

Pro Tip: Keep your branding consistent across every channel. That means using the same fonts, colors, logos, and offers.

“When your mail, email, and digital ads look and sound like they belong together, your campaign performs better — because customers recognize and trust the message.”
(Taradel Blog – Why Cohesivity in Marketing Matters)

Step Two: Follow Up with Email

Your postcard arrives. A few days later, your email shows up.
Boom — second touch. This is where you stay top-of-mind.

With email, you can expand on your offer, include links, and re-engage those who showed interest. Want to drive even more clicks? Use a personalized subject line or coupon code that ties back to your mailer.

And don’t forget — many people will check email on their phones, right after grabbing the mail. So make sure everything looks great on mobile, too.

Step Three: Seal the Deal with Social

Now that they’ve seen your message twice, re-target them where they scroll — Facebook, Instagram, or Nextdoor.

Run a digital ad campaign that shows your same offer and branding. This final touch is often the one that gets the click, call, or sale. Think of it as the closer of your marketing team.

The best part? Taradel makes this part effortless with built-in digital ad options that match your mail campaign — so you can launch in just a few clicks.

Why This Works: Reach + Frequency

The Three-Touch Strategy is powerful because it maximizes both reach (how many people see your message) and frequency (how often they see it).

When you increase both, you’re not just getting seen — you’re getting remembered.

Here's why that matters:

✅ Reach helps you introduce your business to new customers.
✅ Frequency builds familiarity, trust, and motivation to act.

Consumers are more likely to purchase from brands they know and trust — and that trust builds through consistent exposure across different channels.

In fact, layering channels doesn’t just increase impressions — it multiplies your impact. The key takeaway? One message isn’t enough. It takes multiple touches to move someone from “I think I’ve heard of them” to “I’m ready to buy.”

Want a deeper dive into how reach and frequency work together to drive real ROI?
Check out: Reach vs. Frequency: The Marketing Tag-Team You’re Ignoring

Ready to Launch Your Three-Touch Campaign?

Whether you're a roofer, realtor, restaurant owner, or retailer — this strategy works because it keeps your business in front of the people most likely to buy. You don't need to be a marketing expert. You just need a goal, an offer, and the right tools.

🎯 Set your budget.
📬 Launch your mailer.
📩 Add email.
📱 Layer in digital ads.

Boom. You’re now running a multichannel marketing campaign like the pros.

Let’s Get Started

Imagine a customer seeing your postcard, then your email, and then your ad while scrolling Facebook — all in the same week. Now imagine what that could do for your sales.

Start layering your marketing the smart way.
Launch Your Three-Touch Campaign Now