The Top 5 Delivery Services for Your Business Needs

While email open rates range from 20-30%, people open print envelopes about 90% of the time. There's something about the personal touch of direct mail that makes consumers feel special, valued, and singled out for top-notch treatment!

Here, we're going to discuss some delivery service options that can help you engage consumers with direct mail marketing. Read on to upgrade your business strategy by taking your advertising campaign to the next level.

1. Every Door Direct Mail (All-Inclusive)

Every Door Direct Mail (EDDM) is a service that the USPS provides for small businesses. You print out a flyer, letter, postcard, or pamphlet and send them to the right customers. Experts help you identify people in your area who fall into your target audience so you can ship mail straight to their doorstep.

This is the most affordable way to get your print marketing materials to a lot of different people. Rates are at only two to three cents per piece, so you don't need to worry about cutting too deeply into your marketing budget.

When you work with Taradel and get an all-inclusive plan, you can also make the most of your launch. You don't need to fill out any of the paperwork that you would if you worked directly with the USPS. You also don't need a mailing permit, a list of contacts, or a way to get to the post office.

We take care of all the dirty work so that you can focus on researching, designing, and printing ads that convert! Whether you want a 4.25 x 11 envelope, 6.25 x 9 postcard, or 11 x 17 flyer shipped out, we've got your back.

2. EDDM Retail

EDDM retail is similar to normal EDDM services. You design your ad, have Taradel print it directly, and have the prints all shipped to your house or office.

However, unlike the all-inclusive package, it doesn't go directly to your prospects. You still need to prepare your own mail for the post office and bundle it up on your own. You also need to print and fill out facing slips, take everything to the post office, and pay for stamps.

This is an affordable alternative to our all-inclusive package. It also gives you more control over shipments, which some businesspeople prefer.

There are tons of benefits to using EDDM retail services no matter what package you choose. We still do a lot of the heavy lifting for you even if you want to DIY the packages instead of having them bundled and shipped out for you. We'll help you with hyper-local targeting and creating memorable designs that pack a punch.

We also deliver directly to every single mailing address across the US, so you can ship your materials anywhere you want.

3. Personalized Mail

EDDM services send marketing materials to everyone within a service area indiscriminately. They're best for businesses with small service areas and wide target audiences.

For example, a dentist's office has a pretty wide range of prospective clients since everyone in their location has to take care of their teeth. On the other hand, a software company only catering to those in a high-income bracket and business-related occupations needs to target their efforts a little more. Niche matters in marketing!

That's where Taradel's personalized mail marketing comes into play. It lets you reach specific people and demographics with tailored, targeted mailing lists. You can use a postcard delivery service to reach the clientele who matters, not just everyone nearby.

This simple four-step process includes:

1. Creating a list with Taradel's online tools or uploading your own list as a CSV file
2. Designing a flyer/pamphlet with expert help from creative pros
3. Launching your campaign and getting the personalized marketing materials shipped out
4. Measuring people's engagement with their mail so you can make better plans in the future

Putting someone's name on a piece of direct mail can boost your response rate by 135%. Don't doubt the power of personalization.

4. Promotional Product Printing

Printing and distributing simple promotional products is a great way to make recipients feel special. It also is inexpensive assuming that you choose the right items. While mugs and tees can get expensive, alternatives like door hangers, yard signs, and magnets are smaller, easy-to-ship options.

It takes six or seven impressions for a brand to make an impact. When you send out a magnet for a person to stick on their fridge, they'll see it over and over. A door hanger sent to a commercial location means that everyone in an office will see it dozens of times daily.

5. The Best Email Delivery Service

Email and print advertising can work together for a high ROI. In addition to getting a postcard delivery service or flyer printing, you'll want an email delivery plan that works. This will help you get as many impressions as possible since recipients will see your brand name on multiple different platforms.

Both direct mail and email marketing can target specific demographics. Emails are more immediate while direct print mail pieces are more personal and memorable. This means that you can pack a powerful punch by spreading your message in multiple ways.

Plus, you'll get the benefits of each channel's unique strengths. Direct mail is tangible and lets people display and revisit the message and brand image. Email is easy to respond to, and people are more likely to make quick purchases when they click on links in their inbox.

Taradel knows how to align the messages of digital marketing campaigns with those of your direct mail plan. We'll target the messages and send them out without any hassle. Plus, our integrated dashboard makes tracking open rates and conversions easy.

Get Started With Multiple Types of Delivery

Now that you know some delivery service types that can help your business thrive with direct mail, it's time to begin outlining your next print marketing campaign. Taradel's team is committed to helping you thrive on multiple channels to increase impressions and boost your ROI.

We offer a wide range of mailing services including several EDDM options and personalized printing. Reach out to us and start planning your multichannel marketing campaign today.