The Ultimate Guide to Every Door Direct Mail (EDDM) Postcard Sizes with Real Product Videos

Every Door Direct Mail (EDDM) is a service offered by the USPS that enables businesses to send postcards to a targeted audience without the need for specific addresses. The effectiveness of an EDDM campaign is significantly influenced by the size and design of the postcards. 

To enhance your understanding, this blog includes a series of videos that visually demonstrate how each size looks and feels, ranging from the compact 4.25x11 inches to the more expansive 11x17 inches. These resources will give you a clearer perspective on what best suits your marketing needs. 

Alongside these informative product videos, the blog delves into the best uses for each postcard size and the advantages of selecting the most appropriate size for your message. 

Below, dive into the world of EDDM postcards with us and explore how to optimize your campaign by choosing the right size for maximum impact.

1. 4.25x11 Inches

• Ideal for: Brief messages, coupons, and small business promotions that present best in a horizontal format. 
• Best Uses:
  • Quick announcements or offers
  • Local business promotions like cafes or salons
  • Event flyers for community gatherings
  • Limited-time discount coupons
  • Short service lists
• Why Choose This Size: Its compact size is cost-effective and perfect for simple, direct messages.
  
  

2. 6.25x9 Inches (Most Popular & Standard Size)

• Ideal for: versatile marketing, striking a balance between size and cost.
• Best Uses:
  • General business promotions
  • Product launches or special event advertising
  • Real estate listings
  • Vertical or horizontal images 
• Why Choose This Size: This size is popular due to its balance; it's large enough to stand out (larger than the size of a standard envelope) but not so big as to significantly increase costs. 
  
  

3. 6.25x11 Inches

• Ideal for: Detailed advertising with more content and visuals. 
• Best Uses:
  • Comprehensive service explanations
  • Detailed real estate listings
  • Extensive product showcases
  • Multiple product/service promotion 

• Why Choose This Size: Offers more space for creative designs and detailed information without being overly large.
  
  

4. 8.5x11 Inches

• Ideal for: Information-heavy campaigns and visually rich designs.
• Best Uses:
  • Detailed product catalogs
  • Informational brochures for services or events
  • Large-scale event promotions
  • Educational or instructional content
  • Small/medium sized restaurant menus
• Why Choose This Size: Its larger format is excellent for visually impactful designs and extensive textual content.
  
  

5. 11x17 Inches

• Ideal for: High-impact marketing and oversized visuals.
• Best Uses:
  • Major product launches
  • Big event promotions like concerts or festivals
  • High-impact visual advertisements
  • Maps or guides for events or locations
  • Service Brochures/Leaflets
  • Large restaurant menus 
• Why Choose This Size: The largest option available, perfect for making a bold statement and ensuring your message is seen.
  
  

Benefits of Choosing the Right EDDM Postcard Size

Apart from saving time, money, and effort, selecting the right EDDM mailer size brings several additional benefits:

• Forms a Personal Connection: A well-sized and designed mail piece conveys your message with more clarity and depth, fostering a special bond between your brand and your target customers.
  
  
• Helps to Create a Perfect Design: Knowing the size allows for better design planning. A well-organized, appealing design is crucial for success. Avoid cluttered, messy designs by choosing an appropriate size that accommodates your content neatly.
  
  
• Boosts Responses: The right mailer size, combined with effective design and messaging, can significantly increase responses and engagement levels. To optimize your campaign, consider testing various postcard sizes to determine which yields the best results.
  
  

Conclusion

Selecting the optimal size for your EDDM postcard is pivotal in determining the success of your direct mail campaign. Smaller sizes are not only cost-effective but also ideal for concise messages. Conversely, larger postcards provide ample space for creative designs and more detailed information.

In strategizing your EDDM campaign, it's important to weigh the content of your message against your budget. Additionally, consider how the right postcard size can enhance the overall impact and leave a memorable impression on your audience. This thoughtful consideration in size selection can significantly influence the effectiveness of your campaign.