Tips to Standing Out With EDDM

As the Every Door Direct Mail (EDDM) Program grows, more companies are taking this program for a test drive. The way to stay ahead of your competitors is to make the pieces that you mail stand out. When your piece is dazzling and catches the eye of your customer, they won't need to look elsewhere. To avoid your customers from having to search for other businesses in your industry, here are some tips to standing out in the mail!

Be Unique

Your EDDM mail piece is exactly that, YOURS. So to stay on the minds of your customers, you have to present your specialties in a way that is unique and that no one else can match. This helps your customer know no one can do it better than you.

Stick to Your Principles

Though you want to be unique, you also want to stay true to your principles . Your business is your baby and the farther you stray from those principles, the easier you lose track of your purpose. Offering too much just to match other competitors when your product or service is worth much more will jeopardize your profits and weaken your brand.

Say It Right

How you present your information is crucial to how it is perceived. Your mailer has to impress your customers to the point where they don't need to go looking for any other competitors of yours. How your business is perceived depends on how you introduce and reintroduce yourself to prospective customers and current customers.

Provide a Great First Impression

Your EDDM mailer will cover a broad area and, most likely, some of those recipients are prospective customers. To those people who have never heard of you before, this is their first experience with you. First impressions are vital and you want this new customer's initial experience to be inviting. These customers should look at your mail piece and be completely impressed.

The Every Door Direct Mail Program is the way to get your company out there and all you have to do is introduce yourself positively and professionally!