Transition from Summer to Winter with Direct Mailers

Before the temperature starts to drop and homeowners begin to turn up the heat, home maintenance companies should start to target their local area to initiate the need for maintenance throughout the house. You can mail a simple postcard asking your customers "is your home ready for winter?" Incorporate some interesting facts to avoid catastrophic damage to a home due to lack of maintenance.

During the summer months, people are so busy that they forget the little things around the house that start to accumulate when the colder season comes around. Winter makes people lazy so the more reason that many people like to have the heavy lifting work done for them!

This is the perfect opportunity for you to incorporate some holiday marketing! You want to mail and increase the awareness for home maintenance before the holiday season starts up, by doing that you increase the awareness for your business as your customers receive your advertisement. If you want more people to be aware, you have to give them something to be aware of. In some areas, the transition from summer to winter is tough because you're going from warm and sunny to crispy and overcast. So the more reason homeowners have to stay on top of the condition of their home.

Your summer to winter transition mailer will prompt your customers to think about the current state of their home. And the cherry on top is your offer. If you offer a free estimate or a dollar amount/percentage off their first order, it makes their decision much easier to make. Who wouldn't want to spruce up their home for a great price?

When you present valuable offers, it gives your customer more of an incentive to take advantage of your offers. The better your offer, the more value that you incorporate with it, and the time frame that you limit the offer to be valid all make a big difference in how many customers you gain.