USPS Stats for Direct Mail

According to the US Postal Service (USPS) 52% of the "total mail volume in the United States" is direct mail. 98% of consumers grab the mail each day and 77% of them sort through them the day that it is delivered. When receiving direct mail, 12%-15% went onto the company's website and made a purchase due to receiving a letter or catalog. With these amazing statistics, a business would be foolish not to dive into direct mail. This traditional marketing medium has proven itself to be one of the most effective sources for lead and sales generation. With the USPS Every Door Direct Mail (EDDM) Program, direct mail has, again, been revived.

The success of this program is unlimited. With the statistics above being as high as they are, businesses should take advantage of this program to reach their local area out of the "149 million residents, businesses, PO Boxes in every state and territory" that receive mail. There are millions of people in the US and the more you reach the customers that mean the most to you, the more likely that they will feel a connection to you through your mailer. People feel more comfortable and personal when they receive mailers. The more that they feel a connection with your company, they easier the decision is to commit to your products and services.

This program was designed for multiple mailings. Mailing houses that are experienced and handle everything help businesses manage a mailing campaign without all the stress of actually executing one. The more you direct mail, the easier it will be for you to calculate your return on investments and you can target your future mailings more concisely and effectively. When it comes to direct mail, there is no better way of reaching out to customers more efficiently and cost effectively than the EDDM Program.