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FREE Pet Care Templates[/caption]
Veterinary clinics and all types of pet care services, should use direct mail to increase awareness at the local level.
The best program to use is the new Every Door Direct Mail™ (EDDM) Program from the USPS®. With this program, veterinary clinics and pet care service centers can easily target surrounding neighborhoods and generate major revenue increases.
You may also want to consider partnerships with local or national non-profit groups who support humane pet care. This will enhance your brand, lend credibility to your business, and also generate awareness towards a nobel cause.
Since non-profits can always use more donations and volunteers, many of them will split the cost of your direct mail efforts in exchange for a "Donate Now" spot on your mailer. This way, they can reach more local homes for less than the cost of doing a stand alone mailer themselves. The same is true for your business, and you will also benefit from the non-profit's positive image and your association with a good cause.
With the EDDM™ Program, pet care providers can mail a postcard or flyer, to introduce themselves to the local neighborhood, for as low as #Post#.27 per home.
By ordering online at EveryDoorDirectMail.com, business owners can choose from many FREE veterinary templates and FREE pet templates. The pricing is 100% all-inclusive and requires no additional payments for postage, shipping, or setup fees - making EDDM by far the easiest way to design, print, and mail local offers.
When people know about your business and/or non-profits, they are more likely to spend money, donate, recommend, and even volunteer.
The more they know about your animal care center, the more it will pull on their heart strings.
According to The Human Society of the United States, 39% of U.S. households own at least one dog and 33% percent of U.S. households own at least one cat.
As you can see, at least one third of the U.S. own pets. That makes direct mail the perfect medium for business owners. No other form of advertising goes directly into prospective customers' hands.
Again, one in every three residents own pets, and their love for their furry friends will make your message that more important.
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