What is Every Door Direct Mail?
Published by
Riley Bragg
on
Wondering what all the buzz surrounding Every Door Direct Mail is about? What is it? How does it work? Is it right for your business? If these are questions you’ve been asking yourself, you’re in the right place for answers! Below, we will dive into the basics of Every Door Direct Mail and how it can benefit your business.
What Is It?
Every Door Direct Mail (EDDM), created by USPS, is a direct mail marketing platform that allows businesses to reach a large number of businesses and/or residential customers in a targeted geographical area: by neighborhood, city, or zip code.
- No mailing list needed
- EDDM direct mailers are sent to every address in your chosen target market meaning you don’t need to spend time or money on creating a mailing list. By simply choosing your targeted geographic area you can saturate an entire area without the need for any specific addresses.
- Not only can you choose your intended audience based on geographical location, you can also filter by age, income, or household size using U.S. Census data. There really is no need for a mailing list with EDDM!
- Cost-effective
- EDDM is an extremely cost-effective direct mail marketing strategy for small businesses allowing you to reach a large number of people at reduced rates. As previously mentioned, you don’t have to purchase a mailing list. In addition, you don’t need to buy a mailing list AND the cost of a piece of EDDM is approximately one-third the cost of a first-class stamp.
- Flexible to your needs
- EDDM knows one size doesn’t fit all. Because of this, they offer a range of mailer sizes to ensure your brand’s message is delivered as effectively as possible. You can go for the standard postcard format or opt for a much larger tri-fold menu – or anything in between. Additionally, USPS allows EDDM to send out between 200 to 5,000 mailers per ZIP code per day. With EDDM the ball is in your court to choose your own size, style, amount, and more.
Who Should Use It?
The real question is who shouldn’t use EDDM? EDDM is great for practically all small businesses looking to target a large, but local audience. From restaurants, realtors, car dealerships, dentists, boutiques, non-profits, and much more – EDDM can benefit you. The only thing to note is because EEDM reaches every address in your target geographical area, it’s best for SMBs looking to reach a mass, general audience. If your business is more niche and needs to be targeted to a segmented, specific group, you may not be the best candidate for EDDM and should opt for a more tailored mailing list.
With Taradel, you can create, launch, and track your Every Door Direct Mail campaigns all from one platform. From free design templates to our unique mapping tool, Mapfire, Taradel makes starting an EDDM campaign hassle-free. Additionally, Taradel gives you the option to turn your direct mail campaign into a multichannel campaign by adding “matching” digital components to your campaign. So, if you’re looking to invest in Every Door Direct Mail, ensure your time, energy, and marketing dollars don’t go to waste by choosing Taradel to assist you in your campaign.