The Every Door Direct Mail® (EDDM®) program was created by the United States Postal Service® to help businesses reach new and existing customers -- without a mailing permit or mailing list.
It is extremely popular among small business owners, franchisees, and non-profit organizations, because it is viewed as the fastest, easiest, and most affordable way to reach thousands of local prospects with large-sized postcards and flyers.
The service is frequently used to reach entire ZIP Codes, or specific postal routes, and delivers to every residential mailbox (business and PO boxes optional) within defined geographic paramters.
Key User Benefits:
- Reach entire ZIP Codes or postal carrier routes without a mailing list
- Send out local, regional, or national direct mail campaigns
- Help build awareness, drive traffic (online and retail), and generate sales
- Reach and communicate with new customers via "solo" direct mail offers
- Potentially increase revenue and grow business
- Reduce mail preparation and marketing costs
- Launch campaigns online, no paperwork or hassles
Any advertiser can launch an EDDM® campaign in about ten minutes by using the online campaign builder to target prospects, choose design and print options, and schedule mail delivery.
EDDM® Delivery
Once EDDM® mail pieces enter the USPS®, they are typically delivered within a few business days (however the USPS® does not guarantee delivery dates). So, it is important to be mindful of any deadlines or time-sensitive materials when using the service.