Launching a franchise-wide marketing campaign isn’t easy. You’ve developed messaging, branded collateral, and a marketing strategy to promote the business on and offline.
Now the question is: How do you ensure it’s executed effectively across all franchises?
Consider using a white label marketing platform, like those for direct mail and Every Door Direct Mail® (EDDM), to ensure franchisees follow your brand and messaging guidelines.
What are white label platforms?
White label platforms are websites created for franchisees using the franchisor’s branding. White label platforms allow franchisors to create and manage a centralized site, with corporate-approved templates, that individual franchisees can log on and use for marketing purposes.
EDDM® white label sites allow each franchisee to send corporate-approved mailers in their individual market, eliminating the chance of creating off-brand marketing collateral.
- Brand control – Because franchisors create and approve mailer templates, messaging and branding is consistent across all franchisees.
- Easy implementation – Once the site is set up, franchisees can use it to create a direct mail program quickly and easily, then get back to running their business.
- Reporting – Franchisors can log on to access and create usage reports to keep track of which franchisees have participated in specific campaigns.
- Local market saturation – White label EDDM sites allow franchisees to localize national marketing campaigns, saturate their target market and grow their individual franchise business.
- ROI – Using the right calls-to-action, franchisees are able to measure the impact direct mail has on their individual business’ sales.