Why Direct Mail Works

With direct mail rates increasing from year to year, there are more and more businesses who want to direct mail to reach their customers. According to the US Postal Service, direct mail takes up 52% of the total mail volume. A household in the US receives an average of 5 pieces of mail per day so with that statistic, that means the 3 pieces are direct mail from businesses. As direct mail soars in statistics, businesses are understanding why it creates such a great response. With direct mail being more personable and residents checking their mail daily, it is a higher chance that businesses are able to capture more leads and sales.

The direct mail program that the US Post Service developed is the Every Door Direct Mail Program. It has quickly become one of the most effective ways that businesses can target many people at once with saturation mail. Many people think that saturation mail is unnecessary because it is too broad and your offers are not being targeted for certain customers. And with this program, that is the whole idea! Being able to mail to many customers at once to gain awareness in an area without the costs of mailing lists and printing specific pieces makes this program so effective.

When businesses want to saturate an area or reach all prospective customers, they use the EDDM program because it cuts down on their costs, with the low postage and bulk printing rates, it lets small businesses direct mail just like the nation chains. This program had began with small businesses in mind to advertise to their local customers but now, everyone wants in on this effective program. This program benefits all that are involved. The business that is sending is getting their name out there and gaining brand awareness and the receiver is becoming more enlightened of what kind of businesses are in their area that can provide certain products and services.