Why You Should Include a QR Code on Your Direct Mail Postcard

In any marketing campaign, knowing your return on investment (ROI) is vital for recognizing successful strategies and identifying areas that need improvement. After all, accurate measurement is the cornerstone of making data-driven decisions. 

One of the most effective and affordable ways to track the success of your direct mail campaign is through QR code tracking.

Below we get into the details of how a simple QR code can turn your standard direct mail postcard into a powerhouse of measurable results.

What is a QR Code?

QR code stands for "quick response" code. As the name suggests, a QR code is a quick and easy way to redirect viewers to a website, app, downloadable content, phone call, and more. 

Viewers who scan QR codes with their mobile phones are then redirected to the predetermined destination. These scans are highly trackable through various methods, including UTMs, analytics software, call tracking, and more.

Why Add QR Codes to Your Direct Mail Campaign?

Streamlined Response Actions

QR codes add convenience and streamline response actions for your customers. Instead of manually typing a URL or phone number, they can simply scan the code with their mobile device. This ease of use increases the likelihood of customer engagement and response, ultimately boosting the effectiveness of your direct mail campaigns.

Measurable Results

QR codes transform a simple printed piece into a powerful digital gateway. By using unique QR codes for different campaigns, you can precisely measure which ones are driving the most engagement and conversions. This tracking capability helps you identify which campaigns are most effective and where your marketing efforts should be focused.

Improved ROI Analysis

Knowing exactly which campaigns generate the most scans allows you to make informed decisions about where to allocate your marketing budget. This leads to better ROI as you can focus on strategies that work best. QR codes provide a direct link between offline marketing efforts and online analytics, making it easier to track and analyze campaign performance.

Enhanced Customer Insights

QR code tracking provides data on the number of scans, time, location, and frequency of scans. This information helps you understand your customer base better and tailor your future marketing efforts to their needs. By analyzing this data, you can gain insights into customer behavior and preferences, which can inform your overall marketing strategy.

How Much Does QR Code Setup Cost?

Not only are QR codes one of the easiest ways to track the success of your direct mail campaign, they are also one of the most affordable options.

Taradel provides QR code setup and scan tracking for a one-time fee of $50 per code. This fee includes the creation of the QR code and detailed reporting on scan activity. Your QR code scans can redirect to a phone number, website, or digital business card, making them a versatile tool for your marketing toolkit.

Conclusion

Incorporating QR code tracking into your direct mail campaigns is not just a smart move; it’s essential for maximizing your marketing impact. By transforming a simple printed piece into a powerful analytic tool, you gain the ability to track performance, analyze engagement, and make data-driven decisions that can significantly improve your ROI. With its affordable pricing, there’s really no reason not to add QR code tracking to your marketing efforts today.

By integrating QR code tracking with your direct mail campaigns, you not only boost your marketing efficiency but also gain a competitive edge by understanding exactly what drives your business. So, why wait? Start leveraging the power of QR code tracking and watch your marketing efforts boom.

Want to learn more about direct mail advertising with Taradel? Click here to get in touch with one of our friendly marketing experts today.