Your Guide to Home Service Marketing | What Channels Are Best For Construction Businesses?

Reaching potential clients through both online and offline channels is crucial for construction businesses looking to grow and stay competitive. You need to meet your customers wherever they are and engage with them multiple times to build trust and keep your services top of mind. 

Whether they’re searching for home improvement ideas on social media or looking through their mail, a well-rounded approach can turn leads into loyal customers. This guide will cover everything you need to know about construction marketing, emphasizing the power of a multichannel strategy.

By integrating online and offline marketing, construction businesses can maximize their reach, build stronger connections with clients, and, ultimately, grow their bottom line. Let’s explore the top marketing channels that can elevate your business.

Top Channels for Construction Marketing

Direct Mail

Direct mail is a game-changer for construction pros ready to build a local client base. It puts your message right where it matters—in the hands of potential clients—creating a personal connection that online ads just can't touch. For contractors who know that trust and reputation are everything, direct mail delivers in ways that digital can’t. 

Let’s take a deeper look at the benefits of direct mail—your secret weapon for standing out in a less crowded space, grabbing attention, and driving real results, all while keeping your business top of mind in the neighborhood.

• 77% of construction and home service pros are doubling down on direct mail this year! Why? Because these experts know a powerful secret: direct mail works. It’s their go-to move for landing more customers and keeping the ones they have. And in a world dominated by digital marketing, this tried-and-true method is still delivering results that make their competitors jealous.
  
  
• Direct Mail is your top offline ROI driver. That’s right! More contractors and home service businesses are leveraging direct mail than any other offline strategy, driving maximum return for their marketing dollars. It’s not just smart—it’s a winning play that gets the phone ringing and the work flowing.
  
  
• Trust matters. And guess what? 76% of consumers trust direct mail when making buying decisions. As a contractor, building that trust with your clients is everything. Direct mail offers a tangible, credible way to show prospects that your business is the one to trust for their next project.
  
  
• Direct mail brings new faces to the table. In fact, 39% of consumers tried a new business for the first time because of direct mail. That means nearly 4 out of 10 homeowners or business owners could choose you for their next job—all from one great mailer!
  
  
• It’s time to tap into the ROI that’s too good to ignore. 74% of marketers say direct mail delivers the highest ROI, making it a go-to strategy for construction businesses looking to grow without blowing up their budgets. If you’re ready to see real, measurable results, direct mail is the tool that gets you there.

Here’s why Every Door Direct Mail (EDDM) works particularly well for local contractors:

1. Hyper-Localized Targeting: Contractors often serve specific local areas, making EDDM’s ability to target neighborhoods invaluable. You can choose postal routes that align with your ideal customer demographic.
2. Cost-Effective: EDDM is one of the most affordable direct mail options. You can reach an entire neighborhood for less than the price of a single stamp per piece, with costs as low as 29¢ per postcard at higher volumes.
3. No Mailing List Required: EDDM eliminates the need for a mailing list. You choose the areas you want to target, and the USPS handles the delivery.

Direct Mail in Action

Now that we’ve seen how critical trust, awareness, and retention are for local contractors, let’s spotlight a real-life example of how direct mail can transform a business:

How Repair Specialist Books 100 New Jobs with a Single EDDM Campaign

Elevator Works, a Maryland-based home elevator maintenance company, needed to raise awareness in a niche market. Partnering with Taradel, they launched a direct mail campaign using EDDM, distributing 13,588 postcards to affluent neighborhoods. Offering a limited-time discount, they attracted 100 new clients from just one campaign. With a client lifetime value of $6,000, this campaign delivered significant ROI.

Direct mail continues to be a reliable driver of results, especially when paired with a well-planned strategy.

Learn more about EDDM for contractors here. 

Digital Channels

According to the USPS, combining digital and direct mail efforts can increase response rates by 63%, website visits by 68%, and leads by 53%. Digital channels play an essential role in complementing direct mail, allowing contractors to reach clients at multiple touchpoints. Let’s explore two of the best digital channels for construction businesses:

Facebook

With over 3 billion active users, Facebook is the world’s largest social media platform, giving you access to a vast audience.

• Precise Targeting: Facebook Ads allow you to target users based on specific interests, behaviors, and demographics, ensuring that your message reaches the right people at the right time.
• Seamless Engagement: Facebook Ads integrate naturally into users’ feeds, creating a non-intrusive experience that encourages interaction.

A key tip for Facebook marketing: 80% of consumers are willing to explore a new business when presented with a discount, so be sure to include offers or special deals in your ads.

Nextdoor

Nextdoor is the go-to platform for local marketing. With one in three U.S. households using the platform, it’s an ideal space for contractors to connect with nearby homeowners.

• Nextdoor is the go-to platform for local marketing, with one in three U.S. households using it. This makes it an ideal space for contractors to connect with nearby homeowners.
• High Trust Factor: Nextdoor users trust recommendations from their community, and with 67% of users sharing recommendations, it’s gold for construction businesses. Referrals are the #1 most valuable lead source.
• Homeowner Audience: A key demographic for construction services, 77% of Nextdoor users are homeowners.
• Targeted Engagement: Nextdoor users are 161% more likely to be interested in remodeling and construction topics and 141% more likely to be interested in home improvement, making it a highly relevant platform for your business.

Conclusion

These are just three of the top marketing methods for contractors, but they are by no means the only options. While direct mail, Facebook, and Nextdoor are highly effective, exploring other methods like Google Ads, SEO, and local sponsorships can further boost your visibility and client base.

Multichannel marketing is the key to success in today’s market—don’t limit your business to one platform. By combining the power of direct mail with digital strategies, you’ll reach more clients, build stronger relationships, and grow your construction business faster than ever.

Ready to get started? Learn more about how Taradel’s marketing solutions can help your business reach its full potential.