Did you know? 
Direct mail produces about $2.05 trillion in sales, or 8.7% of the total US GDP each year. Additionally, 79% of consumers will
Direct mail produces about $2.05 trillion in sales, or 8.7% of the total US GDP each year. Additionally, 79% of consumers will
act on direct mail immediately compared to only 45% who say they deal with email straightaway. Direct mail also
yields, on average, 2-3 times greater response rates than email marketing.
(Source: Chief Marketing Officer Council World Wide. Direct Marketing Facts & Statistics.)
yields, on average, 2-3 times greater response rates than email marketing.
(Source: Chief Marketing Officer Council World Wide. Direct Marketing Facts & Statistics.)
With so much opportunity on the line, it's important to make sure that your direct mail campaign is optimized to get the best results possible. Here are 14 way to ensure that your campaign is successful.
- Determine Your Goal(s) in Advance
- Set Campaign Budget & Timeline
- Analyze Competition; Target Audience
- Develop “Lead” Follow-up Plan; Assign Task Owners; Prepare “Next Steps”
- Determine Response Tracking Methodology
- Create Offer; Call-To-Action
- Survey Existing Customers; Industry Pros
- Develop Sales Copy
- Develop Creative/Design
- Verify Contact Information
- Develop Web Presence
- Prepare “Matching” Support Efforts
- Prepare for Launch
- Review Results; Response Data
According to the latest Direct Marketing Association Response Rate Report, direct mail offers a very strong return on marketing investment, averaging 15% - 17% ROI. That's better than any other medium, dollar for dollar.
If you follow these 14 important fundamentals, your business will be ready to grow.