5 Easy Steps to Mailing
Published by
Chris Barr
on
What factors do people consider before they start an Every Door Direct Mail mailing campaign? Typically the first question is "Does it work?" and then comes "How much does it cost?" These are very common questions cost conscious business owners should be asking to gauge their return on investment (ROI). They want to know that their hard earned money is being put in the right places, to gain back the best results.
It's easy to get businesses to go from the initial "does it work" step down the funnel to the "how do I start" step. Because this program, at times, seems too good to be true, businesses are skeptical about its outcomes. But when you look at it and break it down into simple steps, it seems easier to manage.
The more you know, the smoother the process. With experienced professionals, there are less hiccups and missteps. So if you have a company that can facilitate these steps then you are in luck. With experienced professionals, there is less room for mistakes. Dealing with the mailing processes all day long, will only broaden their expertise to make the process simpler.
The EDDM program can be boiled down to 5 simple steps listed below.
- Choose your mailing area
- Select your mail piece
- Design your piece
- Schedule your mail drop dates
- Production and mail preparation
These simple steps make it easy for busy business owners to stay focused on their business' operations and still embark on an EDDM campaign. When you have a company who specializes in this program, you are in good hands. When one company has mailed millions of pieces for the EDDM program, you can bet that they know what they're doing and they can help you achieve your marketing dreams in a few simple steps!