EDDM Pays For Itself

When you use the Every Door Direct Mail Program to direct mail to customers, the response you receive back is tremendous! So many businesses have taken the time to research this program and optimize it to the fullest. After you see the response that you receive after your mailer, this program definitely pays for itself. The amount of new leads that will come through will amaze you. For these mailings to facilitate the growth of your business, you have to use all of your resources available.

Your response rate is affected by many different variables; the time of year that you mail, the day of the week that your mail is received, the perceived value of your offers, who you are mailing to, and your nature of promotion. These aspects play a big part in your mailer because they are all important points that you have to think about thoroughly before embarking on a mailer.

Knowing who you want to mail to will make it easy to know how many pieces you will need to have printed. Knowing when the best time to mail will be beneficial because you know when people will be home to receive your advertisements. Your offers need to be care thought of so that they are perceived as valuable to your customer. If you own a restaurant, the best time to direct mail is towards the middle of the week. Typically people go out to eat towards the end of the week so when you direct mail your menu to them a few days prior, they can consider your restaurant for date night!

When you consider all of these aspects before your mailer, your mailer will be even more successful. You will increase your sales and the amount of money that you spent on the mailer themselves, will be paid for by your response rate!