As temperatures drop and leaves start to fall, it’s easy to think your landscaping business should go dormant for the season. But savvy pros know—this is prime time to plant the seeds for your next big growth spurt. Winter may slow the lawnmowers, but your marketing efforts? Those should be running full throttle.
Here are five high-impact marketing moves every landscaper should make before winter sets in.
1. Mail a Postcard—Before the Frost Hits
Every Door Direct Mail (EDDM) is one of the most powerful tools landscapers can use to reach local homeowners—and fall is the perfect time to strike. Why? Because winter prep services are in high demand.
❄️ Services to promote: Leaf removal, gutter cleaning, mulching, winterizing irrigation systems, snow removal contracts.
Use EDDM to blanket your service areas with professionally designed postcards that:
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Show off before & after photos
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Offer seasonal discounts or package deals
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Include a bold call-to-action like “Book Before First Frost and Save 20%!”
Pro Tip: Place your winter-prep postcards in mailboxes before November, when homeowners are still finalizing their seasonal to-do lists.
Customer Success Shoutout:
“This process was so simple and easy to use. We had our graphic artist draw up our card, and uploaded the file to Taradel. It could not have been any easier.” — Tim Lewis, Landscaper ★★★★★
Check out free EDDM postcard templates made just for your winter-prep landscaping team. View all here. %20(10).png?width=1830&height=800&name=blog%20featured%20images%20(1920%20x%20800%20px)%20(10).png)
2. Lock In Winter Service Contracts
If you offer snow removal, de-icing, or winterization services, don’t wait until the first snowflake falls. Promote these services now, while your customers are still thinking ahead.
Use a mix of:
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Postcards with limited-time offers (EDDM-ready!)
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Follow-up emails to your summer lawncare clients
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Facebook or Instagram ads targeting local homeowners
According to our 2025 Home Improvement & Construction Business Survey, lead generation is the #1 challenge in the industry. Winter contracts help fill that gap—and keep revenue steady when competitors are going quiet.
3. Review Your Online Presence
Slower winter months = the perfect time to tune up your digital storefront. That includes:
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Updating your Google Business Profile
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Refreshing your website with before/after photos
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Adding FAQs or blog posts about winter lawn prep
Many landscapers overlook how much potential business they lose from outdated or poorly designed websites. Give homeowners a reason to bookmark you now—so they’re ready to book in spring.
4. Try a Multichannel Campaign
Want to maximize ROI? Don’t just mail a postcard and hope for the best. Mix in Facebook ads, Instagram promos, and email follow-ups to reinforce your offer.
This is called a multichannel campaign, and it works. According to USPS and Taradel research, combining direct mail with digital ads can result in:
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68% more website visits
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63% higher response rates
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40% increase in conversions
You can even retarget website visitors with digital ads, keeping your brand top-of-mind when they're ready to book.
5. Build Your Spring Waitlist—Now
While you're promoting winter services, don’t forget to plant the seed for spring. Include a message on your postcards or ads like:
“Spring fills up fast. Reserve your spot now and get priority scheduling!”
This keeps your business front and center in the minds of early planners—and gives you a head start on spring revenue.
Final Thought
Boom! You’ve just set yourself up to win the slow season.
From postcard mailers and snow removal contracts to tightening up your web presence and using smart ad strategies—your winter marketing playbook should be anything but cold.
And remember, you don’t have to do it alone. Taradel’s all-in-one marketing tools are here to help you launch these campaigns in just a few clicks—no experience required.
Ready to grow your landscaping business year-round?
Let’s put your brand in the mailbox and on every screen in your neighborhood.