Keep Your Landscaping Business Busy with a Fall-to-Winter 3-Mail Drop

When the leaves start to fall, so do landscaping leads — but it doesn’t have to be that way.
A seasonal 3-mail drop keeps your business visible (and your crews busy) all the way through winter.

By sending a series of strategically timed Every Door Direct Mail® (EDDM®) postcards, landscapers can promote fall cleanup, winter prep, and snow services — all while reinforcing brand recognition and trust.

What Is a 3-Mail Drop?

A 3-mail drop is a proven direct mail strategy that delivers three consecutive postcards to the same neighborhood, spaced out over several weeks or months.

The goal? Frequency and familiarity.

According to research, it takes multiple touchpoints before customers remember and act on a brand’s message. With EDDM, you can reach the same audience several times — increasing recall, recognition, and response rates with every drop.

Learn more about how repetition works in direct mail here: The Power of the 3-Mail Drop

Why Landscapers Should Use a Seasonal 3-Mail Drop

Fall and winter are traditionally slower months for landscapers — but the right marketing plan keeps the phone ringing.

A seasonal 3-mail drop lets you pivot your messaging throughout the season while keeping your brand consistent and top-of-mind.

Here’s how it breaks down:

[NOTE: Click on any of the designs below to begin customizing]

Mail Drop #1 — October: Fall Cleanup

Postcard: Fall Cleanup Made Easy 🍁
Kick off the season by promoting fall cleanup and leaf removal services. Highlight limited-time offers ($50 off or 10% off) and include a clear call to action.
Goal: Capture homeowners who are already thinking about cleaning up their yards before the first frost.

Mail Drop #2 — November: Winter Prep

Postcard: Winter Prep Made Easy ❄️
As temperatures drop, shift your message to focus on winterization — irrigation blowouts, lawn protection, and prepping for spring growth.
Goal: Encourage existing fall cleanup customers to book their next service right away for continuity (and convenience).

Mail Drop #3 — December: Winter Services

Postcard: Stay Clear This Winter ☃️
Finish strong by promoting snow removal, de-icing, and seasonal contracts. This helps position your business as the go-to local provider for year-round care.
Goal: Keep revenue flowing during the slowest months — while setting the stage for early spring renewals.

The Key: Consistency in Brand Identity

Even though each postcard promotes a different seasonal service, they should still look and feel like they came from the same company.
Consistency builds trust, recognition, and professionalism — the three pillars of effective local marketing.

✅ Use the same logo, fonts, and color palette across all three postcards
✅ Maintain a consistent layout for offers and calls to action
✅ Include your website, phone number, and QR code in the same place every time
✅ Keep your brand tone friendly, helpful, and community-oriented

When customers receive multiple mailers that “match,” they’re more likely to remember your brand — and more likely to respond when they need help.

Why It Works

• Frequency builds familiarity. Three touchpoints create recognition and trust.

• Seasonal relevance drives response. Each drop aligns perfectly with customers’ needs that month.

• Easy to execute. Using Taradel’s free EDDM postcard templates, you can plan and print all three at once — or schedule them to drop automatically.

• Multichannel potential. Pair these mailers with digital ads for even greater reach and ROI.

Free Templates for Landscapers 

We’ve already designed these free, USPS-compliant postcard templates for landscapers — one for each season:

• Fall Cleanup Made Easy

• Winter Prep Made Easy

• Stay Clear This Winter

Each design is optimized for print quality, includes coupon placeholders, and features a QR code area for easy scanning.

Customize them with your business name, logo, and offers — and keep your brand growing all season long.

Start designing your 3-mail drop today here.