6 Simple Ways to Cut Nextdoor Advertising Costs

According to the consumer analytics platform Civic Science, around 3-in-10 Americans have experience on the Nextdoor platform. It is a location ripe for advertising due to its accessibility and the fact it creates a homely and "relatable" experience for people, even when interacting with local businesses. So, if one wanted to advertise on the platform, what are the best ways to ensure one does so without breaking the bank?

Below, we offer six simple ways to lower your Nextdoor advertising cost projections and reduce your ad spend. Discover how to focus your efforts on:

• Targeting
• Budgeting
• Leveraging free features
• Tracking performance and pivoting
• Optimizing your ad timing
• Choosing the right ad type

Use these cost-cutting advertising tips to keep your costs under control and learn why Taradel offers the best experience in local marketing today.

1. Select The Right Ad Format

Nextdoor offers advertisers several different ad formats to leverage in their outreach efforts. These include:

• Calls to visit the website
• Promote new discounts or sales
• Encouraging users to message you directly
• Any other format

You should also decide whether to sponsor individual posts, push them to users' feeds, or create communication around specific deals or time-sensitive offers. For example, a discount promotion will allow you to:

• Select different types of deal
• Inform local users about your business
• Encourage visitors to purchase a monthly subscription
• Select whether customers can redeem this deal online
• Choose how the customer can contact you

You can also choose to sponsor the local community. Doing so allows you to share your expertise on specific topics in the local area, boosting your authority and trustworthiness.

2. Set A Clear Advertising Budget

You need a firm idea of how much you will be willing to spend on your outreach efforts. Remember, however, that you do not need to use this all at once. Instead, divide it into days, weeks, or even months, and then use it to learn more about how effective your outreach is.

Try to be strict about this. Based on the effectiveness of your Nextdoor ads compared to your other marketing efforts, allocate a percentage of your overall marketing budget to them.Then, compare the ROI with other industry benchmarks. Make sure that the investment in Nextdoor is worth it.

As you continue over the next few weeks, monitor your efforts in real-time, making adjustments based on what periods offer the most effective local ads, helping you to get the most out of your advertising efforts whether that involves 

3. Focus On Targeting Your Audience

Understand that small businesses can often achieve good ROI by focusing on very specific niches of their community.

If you are unsure where to start with this, aim for Nextdoor's demographics. For example, Pew Research found that women make up 64% of regular news consumers on Nextdoor. As such, if it makes sense for your business, consider this social group to be the initial focus of your efforts, pivoting when you know more about whether doing so is effective.

You can then adjust this over time, learning more about what changes yield better results. As such, you can avoid wasted impressions and potentially wasted clicks.

Similarly, you can target:

• Ages
• Homeowner status
• Interests
• Family status
• Other background information

Remember, however, that to ensure you record the correct data, you should use different URLs for each promotion. Also, track people as they enter and move through your site, learning where they bounce to other sites or where they take longer to decide whether to invest in what you offer.

4. Optimize Your Ad Timing

The timing of your ad's showing can play a critical role in its performance. Analyze the data you get on how engaging each ad is at different times of the day, scheduling it at peak hours to maximize the number of people who see and interact with it.

Leverage A/B testing to experiment with this. Try different times of the day to determine what works best for your campaign. Then, put up ads when they are most likely to pull a person all the way through the engagement funnel.

5. Use Free Nextdoor Features

Many features on Nextdoor can boost your visibility without incurring any additional costs. They may take your time, but they should not cause you to pay more for promotion. For example:

• Promote yourself via free community posts with promotions
• Leverage Nextdoor analytics to track your posts and ads
• Respond to comments and messages to build up a local brand voice
• Offer incentives such as discounts or freebies
• Lend your expertise in online discussions
• Create a core brand identity 
• Ask for reviews of your business

These can help you maintain goodwill with a local community and ensure that people respond in good faith to any ads that appear.

6. Track Performance To Cut Nextdoor Advertising Cost Estimates

Tracking the effectiveness of your outreach will help you determine the most efficient use of your resources. Use online analytics to optimize your spending and calculate your ROI for each.Then, review these campaigns regularly and experiment with small changes if you suspect something may boost your visibility.

If necessary, you can also set up automated alerts for specific thresholds. If something performs particularly well or poorly, you should respond as quickly as possible. Then, you can leverage this knowledge for ongoing improvements.

How to Decide What to Do Next

To decide which method to use, consider your business objectives and match them to the promotion style most likely to offer you a higher ROI.Start with smaller campaigns until you can guarantee good returns on your efforts through testing, then ramp up. Focusing on formats with proven results will enable you to allocate your budget to the most effective outreach and ensure that you avoid waste, saving you money in the long term.

Cut Costs And Maximize Results Today

Reducing your Nextdoor advertising cost outgoings involves selecting the best formats and targeting your audience more effectively. However, many more budgeting tools are available to help your marketing effort remain cost-effective. So, partner with Taradel today to optimize your campaigns with impactful neighborhood marketing strategies and combine your efforts with direct-mail outreach.

We have decades of expertise in communicating effectively with potential customers. Contact us today to learn what this means and what your next steps should be to maximize your efforts.