Accounting Firms Use EDDM to Find Clients

If ever there was a way that accounting firms and CPAs could impact local prospective clients searching for financial guidance, it would be through the Every Door Direct Mail™ (EDDM) program. This program has done wonders for accounting firms, tax companies, and virtually every branch of the financial sector. Do all the analysis you want, and you will likely find that no other form of marketing "puts you offers into hands" quite like direct mail. When business owners want to do an EDDM™ campaign, there are a few factors involved that they should consider.

Accountants are very good with numbers and money (duh!). They tend to spend frugally on marketing materials. Many accounting firms have dabbled in the EDDM™ program with the USPS with enormous success. Usually it's during tax season, but not always. Everyone needs to get their taxes filed. Tax season is so short that things need to be done fast to avoid late processing fees and stop delays in receiving refunds.. Anyone who makes money has to do their taxes, and they all want to be able to get the most out of your return. That's why promoting this service can generate gobs of revenue for you (and your business).

When accounting firms deliver mailers through the EDDM™ program to introduce themselves to the local tax payers, letting them know they will be getting the biggest tax return if they work with them that is a big bonus. When tax payers are dreading to file their taxes and wait until the very last day, accountants can reach them directly and offer to take care of everything for a small fee and that will be a win-win for everyone.

The EDDM™ program offers a mass mailing marketing tool for small and upcoming accounting firms. For the accounting companies that are still getting off the ground, it is a good idea to focus on tax preparation when it comes time but also to get your name out there to advertise your other helpful services to other small businesses.

When marketing, you want your targeted audience to know that you are on their side and looking to service all their accounting needs. The EDDM™ program creates an easy way for small accounting firms to expand to national companies!