‘Tis The Season For Direct Mail
Published by
Chris Barr
on
As summer comes to a close and the fall begins back up, 'tis the holiday season around the corner! This is the time to direct mail for back to school and a few weeks later to mail for holiday specials. Every season has a reason to direct mail. And any business' job is to come up with offers that pertain to it and that will keep their customers engaged to purchase during that season. When businesses direct mail during a specific season with limited time offers that are associated with certain products or services, they are more likely to receive a response due to the time sensitivity factor.
Back to school is the time for retail stores to offer deals on clothing, accessories, and supplies. There are always great deals for back to school because students that are going back to school are required to have certain products and, of course, the latest fashion trends. Retail businesses can direct mail during the summer months in preparation to the upcoming school year encouraging parents to start shopping early to cash in on the best deals. Saving money and being prepared for school early is a win-win for both students and parents!
When people think of the holiday season, they think family, friends, food, and great deals on products and services! These can be as gifts or items that are needed in preparation for the holiday season. Within a blink of an eye, the holiday season will be upon you and it's time to get the house ready for guests, decorating needs to be done, and general home maintenance has to be performed. This is a great time for contractors to direct mail holiday related pieces on home improvement or maintenance. Many people forget how busy they are during the year and once the holiday season rolls around, they realize that there are general home maintenances that need to be done before guests can arrive.
These two seasons can be big for any business if they know how to advertise for it correctly. This all comes down to knowing your consumer and aiming towards their needs during any time of the year!