Pre-Holiday Direct Mail

Now that October has started, that means that the holiday season is upon us! With major holidays back to back, the best time to advertise is now. When consumers walk through the mall and see decorations being set up, they then realize that it's that time of year again; time to start looking for great prices on gifts and decorations. So the more reason that retail stores need to beat their competitors and their customers to the punch and direct mail their advertisements early to catch the early shopping birds.

Low prices are always appreciated and especially around the holiday season, it can make the shopping experience less stressful. To advertise to those consumers that want to get a head start on the best deals, a direct mail piece will prompt them to start looking into the best deals. When you are the first to mail to them with the best discounts, they are more likely to go visit your store to browse. Getting a head start kills two birds with one stone; you remind your consumer to start budgeting and browsing early and you can get in their mailboxes before your competitors.

For you consumers to know what you have to offer, you have to get the word out and there is no better way than direct mail. Direct mail has always been trusted and reliable. That is why retailers who plan to offer great pricing for the holiday season need to take advantage of how easy it is to direct mail their discounts directly to their customers. With the broad range of recipients that the direct mail program offers, it makes it extremely simple to reach all of your interested customers in your local area. To make money, you have to spend money and direct mail is a great advertising tool to invest in!