Every Door Direct Mail (EDDM) for Beauty Salons | Taradel

These days, beauty salons are a common sight. Hair and nail salons have become a staple in every shopping center. Beauty salons that open up new locations naturally start advertising. Often, they use direct mailing as one of the tools for spreading the word in the new neighborhood. 

And why wouldn’t they?

When you advertise with direct mail, you are one step ahead of your competitors. You are reaching out to more customers to offer your services rather than having your customers go out and look for you or your competitors.

How to do direct mail for advertising beauty salon? What are the crucial benefits of this marketing strategy? 

Let’s find out! 

Understanding EDDM 

Every Door Direct Mail (EDDM) is a service that allows businesses to send mailers to a targeted audience without the need to create a mailing list first.

What this means is that this service allows you to target specific neighborhoods and locations with your direct mail materials in a quick and effective manner without the requirement of investing in creating or purchasing a mailing list. 

EDDM was created specifically with small businesses in mind to help them reach their target audience in the most effective and affordable way. 

This approach has its pros and cons. The main pro? It’s one of the most cost-effective yet widespread strategies to deliver your direct mail materials to your potential clients. 

The con? It’s not very precise, meaning you can’t choose the specific demographics you want to target with your campaign. However, when you’re only starting out, and you don’t have a client base yet, EDDM might be one of the best marketing strategies to build one.  

Main Benefits of EDDMs for Beauty Salons

Why should you consider EDDM for your beauty salon direct mail marketing campaign? Here are some of the reasons! 

Targeted Local Outreach

EDDM is a great way to reach customers in your neighborhood, which makes the perfect sense for beauty salons that often build their customer base within their local communities. If you want to target specific neighborhoods with your messaging, then EDDM is the easiest and most effective strategy to do just that. 

Cost-Effectiveness

One of the biggest hurdles for new small businesses is finding funds for advertising. That’s why, among other reasons, so many local businesses use the reach of social media to conduct their campaigns. 

EDDM was made to be an affordable service from the get-go, cutting out the need to pay for a mailing list. You also benefit from reduced postage rates, simplified addressing, and efficient distribution, all of which cut the costs of the campaign down! 

Increased Brand Awareness 

Creating brand awareness is challenging, no matter what your business is. Usually, it takes more than one communication channel to effectively build a presence in an oversaturated market. 

Your beauty salon will have a much bigger chance of garnering attention when you combine the power of social media and EDDM to build your brand awareness. This marketing strategy allows you to enter the physical space of your potential customers, delivering information about your salon, special offers, and your services straight to their doors.    

Tangibility

You may not think so, but data point to a very clear truth. Direct mail is still an effective strategy to reach your audience. 

One of the biggest reasons why is its tangibility. Even though we live in the world of social media, as humans, we respond much more strongly to physical stimuli. 

Research shows that we interact more eagerly with direct mail. It stays in our memory for longer and doesn’t end up buried under the heap of similar messages filling up our spam folders. 

That is one of the main reasons why companies, small and big, still use tools like EDDM and direct mail campaigns to spread the word about their products and services. 

Building Trust with Professionalism

Lastly, using EDDM in your marketing toolbox can help you build trust and highlight your professionalism. High-quality, well-designed EDDM mailers can elevate your reputation among new and existing clients and offer you the opportunity to stand out from the crowd.

If you just opened, this type of marketing can be an invaluable upper hand over your competition.  

Important Factors to Consider When Creating an EDDM Campaign

Okay, so we know why EDDM campaigns for beauty salons make a lot of sense. Now, let’s spend some time on the how of it all. 

What should you be mindful of when creating your beauty salon EDDM campaign?

Understanding Your Audience

Knowing who you speak to is imperative for most ad campaigns. This determines how you should present your message and where the emphasis should be. 

In the case of EDDM campaigns, your audience is varied. Your camping materials are delivered to everyone in your local community, so it’s important to craft your message in a way that is attractive and applicable to a wider audience. 

Design and Content

The design of your direct mail materials is crucial for the success of the campaign. There are several good practices and rules you should follow to achieve the best results. 

The topic of direct mail designing is kind of complex. We don’t have much space in this article to get into all the gritty-notty details. However, some of the main principles to keep in mind include:

• crafting content that is easy to understand and brings value to your clients
• choosing readable fonts (max 3 typefaces) 
• selecting high-quality graphics and images
• staying compliant with USPS mailing regulations regarding the layout and sizes of your direct mail pieces 

You will find more in-depth information about this topic in our comprehensive guide on How to Create an Effective Direct Mail Graphic Design.

Timing and Frequency

Timing and frequency are crucial elements in the success of Every Door Direct Mail campaigns, especially for beauty salons.

To crush it, get to know the typical routine of your target demographic. For instance, sending mailers just before weekends or holidays can be effective for beauty salons, as people often seek salon services in preparation for special occasions or leisure time.

But remember not to overwhelm your audience with the frequency of your mailers. You don’t want to get annoying. A good starting point could be once a month, allowing you to stay present without being intrusive.

Test and see which frequency works best for you and your customers! 

Tracking and Analysis

Finally, don’t forget about the importance of tracking and analyzing your EDDM efforts. This will help you assess whether you meet your objectives and if the campaign is profitable.

You can make this easier by including a dedicated link or QR code with your fliers. This way, you’ll know how many people engage with your materials. 

Tracking and analyzing key engagement metrics can be easier done when you use a service like Taradel. With us, you can easily set up your direct mail campaign. Choose your target audience, design your postcards or upload your design to our site, launch your campaign, and track its performance, all from one platform. 

We take care of printing and mailing, leaving you to watch how your business grows, utilizing the full potential of EDDM campaigns.    

Final Thoughts 

When your beauty salon opens a new location, or you just want to do some advertising to gain new clientele, direct mail is your best bet to stay broad enough to attract clients in your new neighborhood. 

You want to appeal to everyone to get the best response. Beauty salons need to take advantage of direct mailing so that they can reach all their prospective customers to provide their award-winning services!

The good news is that you don’t have to do it alone. Get started with Taradel today and gain a powerful partner in all your direct mail marketing endeavors!