Unlocking Effective Direct Mail Design Strategies

About 70% of young people like getting physical mail from businesses. Direct mail is more noticeable than email because of its tangible nature. This is a core reason why it has a higher response rate than digital marketing produces.

Direct mail design plays a core role in building trust with recipients and encouraging them to reach out. Read on to learn some effective mail marketing designs that turn leads into conversions.

Template-Backed Designs

Every Door Direct Mail (EDDM) sends physical mail pieces to everyone in a specific service area. You don't need to get people's addresses or names.

This works well for businesses with broad services and products that everyone in the area needs. Dental and healthcare clinics, grocery stores, and home improvement and services B2B enterprises fall into this category. So do brick-and-mortar shops looking to generate foot traffic in their area.

Taradel, your partner in marketing campaign execution, has created a ton of ready-made templates for businesses to use. Each postcard template has a unique design that recipients will be interested in. For example, insurance postcard templates are pre-designed with images of happy families and images of cars and homes that require insurance.

Since expert-designed templates are specifically made to appeal to your target market, you can rest assured that your campaign will follow direct mail marketing best practices.

Personalized Mail Targeting

If your business is more specialized, you may want to find your target market and direct your mail campaigns toward them. For example, those offering grade-school tutoring may only want to send mail to homes with children living there.

This business may even want to divide its target audience into multiple sections. If they offer tutoring services for multiple age groups, they might want to send different flyers to homes with third graders and to those with sixth graders.

These personalized targeting efforts help your market understand how you can specifically help them as individuals. You'll give them the most relevant information so they think you share their values. This makes it clear that you care about solving their specific problems.

Personalized consumer mail services and their B2B counterparts are easy to offer when you use Taradel. You can build a list of prospects using the easy tools on our webpage and upload it so we know where to send your designs. Then, we'll help you design something eye-grabbing to send to prospects.

Colors, Contrast, and Cunning

Whether you use EDDM or personalized mail services, it's important to make eye-catching graphics. An attractive design makes your business appear professional and trustworthy. It also makes it easy for recipients to read and digest while forming positive opinions of your brand.

Catchy headlines should only be a couple of words long, but you want them to be in an easily visible font. Something bold and big will be clear, readable, and attention-grabbing. Make sure that the text color has a high contrast with the background, though you don't want clashing colors that hurt the eyes.

Monochromatic color schemes are usually a great way to go. A black background with yellow or pastel blue lettering can really draw the eye to the text. If you choose a white background, go with dark blue or forest green letters.

The same contrast should apply to any text you have underneath the headings. Don't use any long sentences. Paragraphs should never exceed three sentences, and bullet points are your best friend.

Make sure to be cunning and include jokes, puns, or fun illustrations. This humanizes you and ensures that people care enough to connect with your brand voice!

Intriguing Images

Images that show your leads what you have to offer can help you make sales. They'll feel more confident working with you since they will know exactly what you're capable of.

If you sell property at a real estate firm, showcase photos of your available properties and maps of their layouts. If you sell a service like tutoring or chiropractic care, show photos of your professionals doing their jobs.

This makes consumers feel fully informed when making purchasing decisions. They're more likely to follow your call to action so you can get the highest possible print marketing ROI.  

Strong Calls to Action

A call to action (CTA) tells recipients what they should do after receiving your mail marketing materials. This CTA should align with the goals you have for your campaign.

For example, if you want to get people to talk about your products with you, "contact us" or "reach out" is a great example of a CTA.

If you want to go all the way with making a conversion, "browse our online shop" or "download an exclusive promotion" can help you make sales.

Regardless of what you want people to do, make sure to include your CTA on the top half of your postcard, flyer, or letter. Optimal positioning and bold, readable text make conversions more likely.

Integrated Physical and Digital Marketing

While direct mail strategies have the benefit of tangible materials, it's even more effective if you integrate your flyer with digital marketing. After all, you want people to go to your website, learn as much as possible, and make purchases via your website.

QR codes on print materials are one of the best ways to create integrated mail campaigns. Drive recipients to scan them on their smartphones to get directed to a product page or an exclusive promotion. This streamlines the sales pipeline so people can go directly from gaining awareness to making a purchase.

You also can use social media to enhance your print media's effectiveness. Put your handles on the mail and encourage people to follow you in exchange for a coupon.

Try Effective Direct Mail Design Strategies Today

Understanding the basics of direct mail design is the first step toward conversions. Once you do, though, you'll need to use a quality mail marketing service to boost your ROI effectively.

Taradel strives to be more than a service you use. We're your partners in marketing, business promotion, and advertising campaigns.

Our team can help you reach individual consumers or local businesses based on your specific needs. Start planning your campaign today to implement top-notch direct mail tactics and engage your consumers.