Building and Maintaining Relationships

When your want to build and maintain healthy customer-business relationships, you can only achieve that with an effective marketing program. The Every Door Direct Mail (EDDM) Program offers just that, an easy system to keep in constant contact with your customers, new or old. You can cost efficiently direct your advertisements to a certain area that will build a rapport with your current customers and attract new customers.

A healthy foundation is the core to any healthy relationship. You want to gain your customers in the beginning the right way. Because direct mail is effective and trusted, Every Door Direct Mail makes it simpler, not to mention cheaper, to maintain a connection between you and your customers.

Start off with a flyer to initiate your partnership and consistently mailing postcards to those same customers with offers that will get them in the door will have them invested in your company. The longer a customer is with you, the harder it is for them to leave. That is why building a strong foundation from the start is so important. You want them to appreciate every EDDM mailer that you send and know that you value them and their business in return.

This solid base will only improve your chances of closing more sales and generating more leads. While all marketing methods are effective in their own ways, word of mouth and referrals are also extremely important. Your EDDM mailer will spark interest in a new area and very possible, due to how small the world is these days, that your current customer will confirm your great services to any new customers that they know.

EDDM mailing is a great way to maintain a professional rapport with your customers; it keeps them within arms length and enables you to preserve your reputation as a customer service based business that values all their customers and business transactions. This will definitely make you look more desirable to new customers.