EDDM™ Is Not Junk Mail, It’s Local Communication

When it comes to advertising, there are so many ways to get your business introduced to the public. Whether you use direct mail, door-to-door distribution, or digital marketing, these all have their advantages. All of these methods can effectively advertise your company and get your name out to your customers.

According to a study at the University of Sydney, direct mail, after all these years, is still a very effective form of marketing. Direct mail has always been one of the top avenues for marketing. But, some consumers believe that direct mail is "junk mail" because some advertisers do not target the right audience. This is rearly a problem for local businesses mailing to local customers. It's very different receiving mail from a local business than a "faceless" mega-corporation somewhere else. With the right targeting, and a compelling message, your Every Door Direct Mail™ campaign can be hugely successful.

Typically, a direct mailing is not just a random mailing, the company has drilled down to the core of their target market. They are trying to save as much money as possible as well as targeting everyone that will be in need of their product or service. Companies are fine tuning their direct marketing tools to gain the best response possible for their business, so providing "junk mail" is not their purpose. To those that call direct mail "junk", they may not see the value in the product or service at the time, but in the future, they will have a need for it. And believe it or not, that is how the company sending the mail has intended it.

Not every direct mail piece that comes in the mailbox should be generalized as trash; a company intended for you to receive it. It is valuable to them and they spent their money to mail to you so that they are able to aid you with their services. You were chosen to receive their mailer because they saw a need in your area for their service, if not now, then in the future.