Building Customer Databases with EDDM

The Every Door Direct Mail (EDDM) Program is not only useful to get a business name out in the local area but it is also very helpful in building a solid customer base. For restaurants, when you present undeniable offers to a new customer straight to their home, it makes your restaurant more irresistible than your competitors. This first mailer introduces your restaurant to new customers and your discounts are what they base their purchase decision on. The effectiveness of your mailer in gaining more customers is based on the kind of offers that you present. To increase your customer base, your mailer has to encourage people to come into your restaurant. While they are there, your food and exceptional customer service will persuade them to come back.

Multiple mailings offers a gauge for more refined target audience for future mailings. Because you choose where your mailer is delivered, you will know which area your customer is from. Building a customer base is simple and your mailer is the first step. By using the EDDM Program, you can continuously mail your advertisement, whether it is a new area you want to expand to or an area that you know has given your restaurant a great response.

As you know who is taking advantage of your offers through your EDDM mailings, you can tweak your offers and target audience accordingly. If many people respond to your mailers the first time around, it means that your customers see the value in your offers. To keep track of these viable customers, keeping a database that will track how your customer is receiving their coupons, you can gain a better understanding of what method works best and which offers are most powerful.

The way to maintain your customer base will be to collect their information as the coupons from your mailer are redeemed. You want to maintain a solid system of the customers that are responding to your mailer. As your mailer is received and your customers redeem their coupons, you can take that transaction and build your customer database. This allows you to keep track of who is a loyal customer and who is new. As your EDDM mailer generates sales and leads, you can continue to increase your customer base by maintaining a marketing relationship with those loyal customers.