Capturing A New Target Market

Do you want to branch out to a new target audience? Looking to target a younger generation for your business? If you want to gain the traffic of a new audience, you have to speak to them in your advertising. Even though there are multiple ways that you can reach them, in this new day and age of technology, sometimes it will benefit companies to take the traditional route and engage their younger prospects by direct mailing.

According to a study conducted by ExactTarget, 76% of young people, who are considered by many marketers as the "digital generation," said that they made a purchase in response to something they received in the mail.

Because there is so much technology available these days, the younger generation is constantly bombarded with digital technology. When they see something in the mail targeted to them, it offers them a breath of fresh air. As they read the advertisement in their hand, you want them to be driven to look into your company. By targeting and including the perfect sales copy, you can gain new customers by giving them a reason to engage.

To gain the most exposure, you want to be broad in your advertising. You want to gain new younger customers, but you still want to maintain the loyal customers you have now. By trying to focus too much on one specific type of customer, you are limiting yourself to so many prospective customers. All of your customers need to feel appreciated so that you can continue to broaden your customer base.

With direct mail you can appeal to the traditional side of the younger generation because ultimately, no one wants to be constantly bombarded with social media and digital marketing. Direct mail is definitely a traditional route with new uses.