Car Dealers Using Every Door Direct Mail™

Selling and buying cars in this economy can be just as hard as buying or selling a house. The best way to deal with this challenge is to market your products directly to local consumers. For the small local car dealership that cannot afford the big bold billboards or flashy television ads, there is a tried and true way to directly reach customers. It is advertising with the Every Door Direct Mail™ (EDDM) Program from the US Post Office® (USPS®).

When a consumer is buying a car, they typically look to the larger dealerships first. But after seeing the high prices, they turn to the smaller dealers for the better pricing. A small dealership can directly mail to their customers to encourage them to skip the first step of browsing at the national huge chain dealer. A stunning postcard or flyer mailed to their prospective buyers via the EDDM™ Program will allow the smaller dealership to get ahead of its big competitors. Draw in customers by displaying the cars your lot has available to entice your customers to come and look around.

It is uncommon but when car dealerships want to buy used cars from customers, they can also utilize the EDDM™ program. The program that dealers buy old cars and resell them has gotten very popular in the recent economy. People want to get rid of the cars that they cannot sell to anyone. Making it useful and selling it to a dealer that can have people fix it up for cheap will make a profit for the customer and the dealer buying the car and reselling. An EDDM™ mailer to introduce this new program to prospective sellers will be a great promotion. This lets your customers know that you don't just sell but also buy used cars so they can find all car services through your business!

This program offers all the advantages of a big chain business advertising campaign for small businesses. Being a small business has many challenges, so using all the resources available to get ahead will give you the lead ahead of your competition.