Kill Two Birds With One Stone

When you are doing a direct mailer, the offers or discounts that you present are a huge selling point. People want to see the value in the product or service that you are offering. And what kind of offers are the most effective when it comes to direct mail, that all depends on your industry standards. When you reach out to customers, typically the best offers are the FREE offers. If a customer can see the value in what you are providing, they will see the benefits to working with your company.

Many times, a free offer is the offer that attracts the most customers. So when you offer a value for free the first time when you mail, it will definitely attract new customers. When you introduce yourself to new customers and present a valuable offer, they won't be able to resist your offer! You want to entice them so that you can keep them engaged in your company and continue to use your services. The most important part about your direct mailer is the call to action and an eye catching design so that you have engaged your new customer right off the bat. You also have to gauge your offers with the industry standards. If your competitors are offering half off on a product or service, you have to be able to match that somehow. And if you want match it, you have to offer them something of more value.

There are times when the selling point is not cost reduction, it is perceived value. If a call to action is seen as being of a great value to a customer, they will definitely take advantage of it. Consumers know when they receive a great value in the mail because they know what the other companies in the same industry are offering. They typically want to do comparison shop so the better the deal, the easier the purchase decision is. But also when you direct mail a great offer, you can kill two birds with one stone. Your consumer will receive your offers directly and not have to look into your competitors for services!