Choosing Your EDDM Mailing Area
Published by
Chris Barr
on
Looking to advertise your business but don't know who and how to target? Look no further than the US Postal Service's (USPS) Every Door Direct Mail (EDDM) Program!
This program allows businesses to target the people around them without having to know their actual addresses. It simplifies the process by eliminating the printing of addresses and stamping of postage. When a company wants to advertise to a majority of people without having specifics or demographics, this is the perfect solution. This program will direct mail to every residential and business address in a selected area. When selecting your mailing area, there are a few different ways that you can choose where you want your EDDM mailer to be sent.
This program is based mainly on zip codes. So when selecting your mailing area, the first step is to decide which zip codes would be most beneficial to you. The zip codes closest to you would usually be the best choices for first time mailings. When looking to get an estimate as to how many mailers you will need for your upcoming mailer, the best way would be to decide on zip codes and then see how many counts are in your zip code and your surrounding zip codes.
Typically EDDM mailing areas are broken up into carrier routes. They are the actual routes that Post Office carriers deliver to. These are the majority of how the mailing areas are separated so when choosing your mailing area, carrier routes are the base of how you would decide where to mail. Carrier routes are easy to choose because it breaks down the mailing area into easily manageable chunks.
You can also choose your mailing area by neighborhoods. When you know your area, it is easy to choose carrier routes that make up the neighborhoods that you want to target.
The EDDM program makes targeting to your local customers simple. It takes the guessing out of who will be getting your mailers. When you choose carrier routes by zip code, individually, or in clusters of neighborhoods, you know exactly who it is going to and you can track your success based on the responses you get!