Every Door Direct Mail: Political Ads That Work
Published by
Chris Barr
on
The political season is in full effect, as evidenced by the millions of yard signs, billboards, and tv advertisements everywhere you look. Television ads deliver the candidate's message directly in homes but the production costs are enormous and the ad rates for a one minute television spot drop even the big spenders to their knees. And keep in mind, everyone is so busy these days, people are spending less time in front of the television and listening to radio ads. It would be a waste to spend so much money on a television ad campaign and not have anyone watch it or remember it. Instead put your message directly into the hands of potential supporters (and voters!).
Don't let your political message get lost in space! Try using Every Door Direct Mail™ to reach your constituents to supplement your other efforts. Candidates looking to directly touch prospective voters to get their mission and message across will definitely increase awareness by using direct mail. This cost efficient program increases the chances of a candidate contact their voters directly. Even if they do not see it the day that it is mailed, it is something physical that they can view at a later time. As opposed to having a radio ad or television ad lost in space if not seen at the precise time it is aired.
The Every Door Direct Mail™ (EDDM™) program provided by the US Post Office® is perfect for a political campaign mailing. It offers a broad net for mailing and that is exactly what a political candidate is aiming for. They want to touch as many people as possible and this program offers that wide range of possible voters. In a political campaign, when you can see who will be receiving your message it is easier for you to understand your constituents and how they feel about your proposals. The EDDM™ program is great when a candidate is aiming to introduce their views and solutions on certain issues to everyone in one specific area. This gives your constituents a way to connect with you and your campaign views