Church “Advertising” with Every Door Direct Mail™

Non-profits are always on a budget and that is completely understandable. Revenue is tough to generate when you are trying to sell and promote an idea or philosophy. When churches do any advertising, the money is going out in hopes that donations come in. Churches can benefit from doing direct mailing with the US Post Office® because they can save money on printing when using a low cost provider that offers mailing, printing, and mail preparation services all in one place.

With designing, mailing, and printing professionals, they will work diligently to provide the best advice and be as cost efficient as possible. When printers have vendors that offer their printing services for a low cost, the reapers of those benefits are the printing customers. Along with low cost printing, when using the Every Door Direct Mail™ (EDDM™) Program, the postage is only 14.5 cents per piece. This definitely cuts down on the cost for any EDDM™ mailing campaign. Especially for churches that are looking to target a large area with a small budget.

For non profits such as churches the design is also very crucial. Every establishment is different and should be designed as much. You want your EDDM™ mailer to reflect the look and feel of your organization so when designing it, incorporate the color themes of your church. Personalize it as much as possible because religion is a very personal subject. Add in a picture of you, your location, and maybe some of your congregation to offer a personal feel to the piece. Your recipients will be able to relate to your message more if you add a sense of unity and warmth to the piece.

Churches that are on a budget but need to advertise should look into the EDDM™ program for assistance. This program is geared towards organizations on a budget so churches doing saturation mail will definitely benefit from it!