Dazzle Your Potential Customers
Published by
Chris Barr
on
In the blink of an eye, the holidays are here. This makes your restaurant's seasonal promotions even more important to start sooner rather than later. Advertising is not something you want to start too late. Not giving your customers enough time to receive and redeem your promotional offers will definitely hurt your response rate. So when you begin a menu mailing with enough time to make your deadline and give your customers time to cash in your offers, your mailer will definitely produce more of your desired response.
Now, considering that you planned ahead of time for your menu offers to reach your customers before the holidays come around, how can you dazzle them enough to invite them to come into your restaurant?
1. Intrigue
To increase the traffic to your restaurant during the holiday season, you have to intrigue your customers with seasonal offers that have restrictions. When you put a time limit on great deals, your customers can't resist but redeem them before they expire.
2. Innovate
To differentiate your restaurant from other restaurants you have to learn what your competition are doing and how you can improve or establish something of your own to draw customers in that's like no other restaurant in your area.
3. Interest
You want to keep your customers engaged, especially in the holiday season when they get so caught up with guests and parties. Creating interest will remind them that you are available for dining and the value that you mail to them will encourage them to redeem your offers.
4. Be festive
Don't be afraid to use bright and bold colors on your mailers. This catches the eyes of your recipients in the mail and holds their attention. Adding splashes of holiday themed colors, your recipients will know what you mailer is geared towards.
5. Promote
Lastly, with all these great new implementations, you have to promote and advertise. Your marketing should always be advertised. If you don't direct mail any of these new ideas to your customers to promote, how do you think they will know about them enough to come visit you?