This is a brief article about a topic that is always on the minds of restaurant operators&ellipsis;
You guessed it -- sales. 
For some restaurants, aggressive competitors are the big challenge...
For others, "ice cold phones" lead to sleepless nights and financial struggles...
Some restaurants even have employees who are "starved" for tips while displaying low morale...
It often seems as if there are obstacles, challenges, and operational issues bombarding us from every possible angle.
But what many fail to see, blinded by the challenge of "maintaing status quo," is that each challenge is actually an opportunity to improve, grow, and become more profitable.
...If the phone are cold, you can heat them up.
...If you see competitors' vehicles everywhere you go, you can gain market share.
...If you have desparate employees, you can bring in new customers every day.
It all comes down to marketing. And for the most part, marketing has nothing to do with your food.
Here me out on this...
McDonald's serves 68 MILLION customers per day. They sell billions upon billions of hamburgers each year.
But guess what?
McDonald's never wins a "Best Hamburger" award in surveys conducted by the food and beverage industry. In fact, they never even finish in the Top 10.
But, it doesn't matter really, because they sell more than anyone else.
They sell using:
- Consistency
- Convenience
- Transactional Psychology
- and Added Value
What does this mean?
If you want to increase sales, find new customers, boost average ticket sizes, and gain market share -- you need marketing that works.
Now, using the Every Door Direct Mail™ program, you can target specific local areas and consistently engage local prospects at predetermined intervals.
In doing so, you can convert more prospects into paying customers, and reach them throughout all phases of their buying cycle.
Don't think direct mail can work for your pizzeria or restaurant? Check out these videos...
Check out what this 25-year pizza veteran had to say&ellipsis;
http://www.youtube.com/watch?v=hECdTYwZsIs
Or this Marketing Executive for a national pizza franchise&ellipsis;
http://www.youtube.com/watch?v=0MFKPWGaP_s
And this Pizza Expo Award-Winner&ellipsis;
http://www.youtube.com/watch?v=xYKyGKft3AA
OK, last one&ellipsis; a pizzeria in Delware&ellipsis;
http://www.youtube.com/watch?v=e-jADiS5bgc
Convinced yet? This stuff REALLY works.
Now you can launch your own cash-generating direct mail campaign (without ads from competitors!) at EveryDoorDirectMail.com in less than 10 minutes -- online.
No hassles. No trips to the Post Office. No paperwork.
You can also learn how to optimize your menus, offers, and design layouts to maximize ROI. Success is all about taking the "guess work" out of direct mail.
Good luck, and happy marketing!