Demographics with Every Door Direct Mail®: It Pays to Target

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Demographics with Every Door Direct Mail®every door direct mail

Demographic targeting can produce jaw-dropping results when it comes to direct mail advertising. Offers designed for and distributed to target audiences often realize massive performance boosts in comparison to non-targeted offers.

Side Note:
This is only true for certain products, services, and purposes — think luxury cars, medical clinics, insurance, etc. When it comes to products like pizza specials, for example, demographic targeting is rarely necessary (who doesn't like pizza?).

Use Demographics, Get Better Results — Without Added Costs!
With Every Door Direct Mail®, you can reach your target audience without paying for a mailing list or costly "mail house" services like ink-jetting, tabbing, etc. It's true, by targeting addresses via U-Select (the online mapping tool for EDDM®) and the new Heat Map ROI™ feature, you can include multiple demographic selections without increasing the cost of your direct mail.

Using this powerful tool, you can choose up to (3) demographic selections with any EDDM® campaign. They are as follows:

  • Household Income
  • Age
  • Home Ownership
  • Gender
  • Presence of Children

Just choose demographic selections of your choice, based on your products and/or services, and you're done.

More Targeted, Lower Costs, And...

  • No need to purchase a mailing list
  • No need to pay for ink-jetting
  • No need to pay for tabbing
  • No coordinating printing, mailing, and delivery services
  • No added mailing fees, data prep, or service costs
  • No need to pay higher postage rates

Benefits of Combining EDDM® and Demographic Targeting

The success of a small or medium-sized business often lies within the small to medium-sized marketing decisions the business makes. The truth is that banner ads, emails, and other forms of digital advertising are not "one stop solutions" for cash flow. Outside of pay-per-click (PPC) ads and search engine optimization (SEO), most digital platforms are best used for client retention --- not new client acquisition.

Direct mail put an offer directly into a prospects' hands and ask them, "Do you want this or not?"

If only a small fraction answer "yes", you win -- big.

Think about marketing in these terms&ellipsis;

Advertising that generates new business:

  • Direct Mail (Forces interaction, guarantees exposure)
  • TV/Radio Ads
  • Shared Mail
  • Pay Per Click (PPC) Ads
  • SEO / SERP Performance
  • Cold Calling (Not Recommended)
  • Inbound Marketing
  • Blogging / Social Media
  • Etc&ellipsis;

Advertising that retains business:

  • Email
  • Text Message
  • Database Direct Mail
  • Outbound Marketing (Existing Customers)
  • Social Media
  • Etc&ellipsis;

Only "solo direct mail" forces interaction and guarantees exposure for your product, service, and/or brand.

Why Not?
No matter what type of advertising you're doing, it pays to be targeted. Would you send a "New Customer Special" to an existing customer? Would you send a "Back to School" offer to a retired physician? The answer is obvious.

If you want to more return out of your ad dollars, use all of the targeting resources available.

And wonderfully, when it comes to targeted Every Door Direct Mail® offers, it couldn't be any easier — or FREE'er.

Try EDDM® with FREE Demographics, today!

 
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