Direct Mail for Pet Boarding, Hotels, & Spas (Plus FREE Postcard Template!)

When pet owners go on vacation, they want peace of mind knowing their furry friend is in great hands. That’s where your pet boarding, spa, or hotel service comes in—and direct mail is the perfect way to make sure local pet parents know you’re nearby, trustworthy, and ready to pamper their pets.

Why Direct Mail Works for Pet Boarding Businesses

Direct mail isn't just for pizza coupons anymore. It’s a high-performing, tangible marketing channel that helps you connect with local pet owners right in their homes.

• It’s personal and memorable: 79% of households say they read or scan direct mail, and pet parents are especially attentive when it comes to their fur babies.

• It sticks around: Unlike digital ads that disappear in seconds, postcards often get saved—especially when there's an offer like "15% off your pet’s first stay."

• It builds trust: Pet care is a personal decision. Seeing a professional, friendly postcard in the mail builds familiarity and credibility before a customer ever picks up the phone.

Why EDDM® is Perfect for Pet Boarding Promotions

Every Door Direct Mail® (EDDM) makes it easier than ever to target pet owners in the neighborhoods you serve—without needing a mailing list.

• Reach every household near your business.

• Target by ZIP code, income, or radius using our Mapfire tool.

• Send large, eye-catching postcards at a discounted postage rate.

It’s one of the most cost-effective ways to market a local service—and ideal for industries like pet boarding that rely on trust and repeat business.

Best Practices for Pet Boarding Direct Mail Campaigns

Want your postcard to stand out and convert? Follow these direct mail tips tailored for pet hotels and spas:

1. Lead with a Pet-Focused Headline

Use language that speaks directly to pet parents. Example:
👉 "Going on vacation? Your pet should too!"

2. Showcase Happy Pets

Photos of dogs wrapped in towels, cats lounging in suites, or playful scenes instantly communicate the experience you provide.

3. Highlight the Offer

Include a strong, limited-time promotion like:
💸 “15% OFF Your Pet’s First Stay”
Make it bold and easy to spot.

4. Add a Testimonial

A short quote from a happy pet parent goes a long way. Try:
“The only place my dog gets excited to visit—they make him feel like family!”

5. Include Key Info + QR Code

📍 Location
📞 Phone number
🌐 Website
📲 QR code for booking or learning more

6. Keep It Local

Pet boarding is all about proximity. Use messaging like “Locally Owned,” “Serving [Your Town],” or “Just Minutes From [Neighborhood]” to build trust.

Use Our Free EDDM Postcard Template — Designed Just for You

Want a head start? Use our free EDDM postcard templates made specifically for pet boarding businesses. They are:

✅ Professionally designed by our in-house team
✅ 100% USPS-compliant
✅ Sized and formatted to work seamlessly with EDDM
✅ Customizable with your logo, offer, and images

Like the one below? Click on the design to begin immediately customizing! 

Just drop in your info, and you’re ready to reach every nearby mailbox.

View all postcard templates here!

Final Thoughts

Direct mail is a game-changer for pet boarding businesses that want to reach local pet owners, drive first-time bookings, and build long-term trust. With EDDM and a beautiful postcard design, your message can land right in the hands of the people who need you most.

🐾 Ready to grow your pet spa or hotel?

Design your free postcard today and start booking more furry guests!