Direct Marketing Impact

More and more people are trying their hand at direct marketing and that is why the US Postal Service (USPS) developed the Every Door Direct Mail (EDDM) Program. They saw the potential in direct marketing and knew that it was on its way up. Direct marketing is not innovative but it works and that's all that matters to businesses. As long as it produces a high return on investment (ROI), that's what companies are paying for!

Dr. Peter Johnson is the Direct Marketing Association's research strategy and platforms vice president and he says that "For the first time ever, direct marketing represents more than 50 percent of total advertising expenditures in the US, growing faster than total advertising spending and the US economy as a whole," and he says that direct marketing has a "higher ROI relative to other forms of advertising. This makes 'direct' a more reliable engine for sustaining sales, incomes, and jobs."

Because direct mail is continuing to increase sales and generate new leads for many companies, the EDDM Program facilitates that process. According to the above statistic, direct marketing accounts for 50% of marketing dollars. Consider all the possible ways to advertise and how much money some companies are paying to do it all and take half — that's direct mail.

Direct mail contributes to such a big chunk of advertising and this is definitely an eye opener for the anti-direct mail and spam believers. If direct mail was considered to be junk, it wouldn't be so effective. Because direct marketing proves to be so effective, companies continue to use it to. To those that consider direct mail to be junk, they obviously haven't tried it and gained the ROI that other successful companies have.

You never know until you try and the Every Door Direct Mail Program is definitely something worth trying!