Direct Over Digital

Even as the marketing mix becomes more digital these days, the use of direct mail has not decreased. On the other hand, direct mail usage has increased. Consumers prefer to receive physical mail rather than digital because it feels more personal. Generating sales and leads is what this program is developed for. To reach your customers through a faithful program makes it easier for consumers to trust your mailer. When more than half of consumers prefer receiving mail to their physical mailboxes rather than their digital, it makes your mailing stand out above all the rest!

Knowing who you want to target will help you know how to market to them. With more internet savvy customers, your main marketing media will be email but it should still be supplemented by direct mail so that you can reach your customers using multiple avenues without bombarding them with constant email blasts. Your consumers want to be advertised to in interesting ways. The more ways that you can reach your customer, the better the result of your marketing campaign.

Direct marketing is preferred because your consumers want to physically see what you have to offer and how you differentiate yourself from your competitors. Having something physical to hold instead of seeing it on a computer screen makes your message that more important. Direct mailing costs money and when customers receive something in the mail, they know that someone invested money to have it delivered to them.

Every marketing campaign will be successful if you take advantage of all the different avenues to reach your customers. Sticking with just one type of marketing will limit your target audience. Trying out different marketing tools will benefit your company because not all your customers use just one type communication. You want to branch out and use different marketing techniques so that you can spread yourself to all your prospective customers!