Do’s and Don’t for Mailing

Are you planning to do an Every Door Direct Mailer but have no idea where to start? To avoid any possible mishaps with your upcoming mailer, here is a small list of Do's and Don'ts to lead you in the right direction. To avoid the confusion and headaches, it's always nice to know how to begin.

This list provides guidelines of how to start your mailer, what are the best practices, and what to avoid. Starting with something completely new can be tough because you know you want to advertise, but the question is how?

Keep this list of do's and don'ts in mind as you are preparing your mailer and you will be ready for action!

Do include a great offer or discount.

Do create a general piece with a focus so it can apply to everyone but still captivate your target audience.

Do know who you want to target and when.

Do be creative in your design and the sale copy that you deliver your message.

Do start planning with enough time if you have to meet a deadline.

Do provide interesting and factual information to display your expertise.

Do plan ahead and be prepared to gain the most out of every drop of your mailer.

Do multiple campaigns to gain knowledge of your customers and what they want.

Don't mail on a whim without planning and brainstorming.

Don't include too much information to clutter the piece.

Don't leave out valuable information.

Don't mail a small amount and expect a big return.

Don't mail an unprofessionally designed piece.

Don't be too specific in your sales copy.

Don't assume that your customers know everything about your company.

For the Every Door Direct Mail program there are so many possibilities for success but you have to know how to grasp them and how to make the most out each opportunity. The above list will at least point you in the right direction to get started!