Why Direct Mail is Not Junk Mail

Why are mailers mailed through the US Postal Service (USPS) Every Door Direct Mail mailers not junk mail? There are a few big reasons. Just because a consumer was not looking for a certain advertisement in the mail doesn't mean that it is considered junk mail. The mailers that are mailed through the EDDM program are more specific than many consumers think. They are targeted for certain areas of recipients, they have targeted messages and offers and the offers presented are of great value to their consumers.

The EDDM program offers a broad range of recipients because everyone who has a registered address are included in the mailing routes. So companies can cover a very wide range of consumers but also be geographically specific. When companies choose who they want to present their offers to, with the EDDM Program, they can be as specific as what neighborhoods they want to mail to. Being geographically specific still lets you be specific in your target audience but still reach everyone in a certain area. Due to this, the people receiving your mail piece have all been chosen because they can benefit from your products or services so that makes your advertisement more useful and not junk mail.

When you target certain areas with the EDDM program, your message and offers can be prepared specifically for them. People that live in the same are usually looking for similar products and services. If you refine your message to reflect the area that you are mailing to, your recipients can feel a connection to your company so your mailer will not be considered junk mail. In addition to your message being refined to your consumers, your offers and discounts can reflect them as well. You have to weigh our which discounts will be most profitable for you to offer and valuable to your consumer.

These are the big reasons why the EDDM program does not deliver junk mail. Every piece of mail delivered has a purpose and everyone can benefit from it in their own way. To generalize and say that all mail that doesn't apply to you at the time is junk mail is out-dated. In the future, you may be in need of that advertisement and you will regret that you brushed it off so quickly.