EDDM: Trustworthy Mail

When embarking on a direct mail campaign, how do you know that the mailboxes you are sending pieces to will not be wasted on invalid addresses? The US Postal Service (EDDM) has been named the Most Trusted Federal Agency six consecutive times. What does that mean? When you mail your pieces through the USPS Every Door Direct Mail (EDDM) Program, you know that the valid addresses that you are sending to will receive your mail.

To be the top trusted federal agency, the USPS makes people feel comfortable enough to send mail every day. To ensure that your pieces are being mailed to the people you want to target, the carrier routes used to mail are updated regularly. If there were any changes in zoning or any new distribution of carrier routes in the area, the USPS would be the first to know and they would update their tools accordingly. With companies that offer mailing services, their tools should also be updated regularly to reflect the changes from the USPS.

The EDDM program is used to reach a wide range of addresses. Due to all the available carrier routes, there is a great chance that your return on investment with this program will be high. The Postal Service has to deliver mail to many addresses daily and to be the most trusted agency in the US, they have to deliver the mail in a timely manner to all addresses. There are hundreds of carriers in the US, out driving and delivering the mail on any given day. That definitely merits some dedication and efficiency.

Being the most trusted federal agency is a huge achievement and the USPS has definitely earned it's keep when they brought out the EDDM Program. This program has changed direct mail and the companies that offer mailing services operations to better serve the public and their local communities.