Solo Mail vs. Shared Mail

When there is a choice between direct mailing in a pack versus direct mailing separately, the choice is clear. Why advertise your business solutions with other companies, not to mention with your competitors? The best way is to be the lone wolf when advertising. Your piece will mail individually and will not be clumped in with all the other advertisements of the day. Mailing alone offers more visibility and the more chances for you to beat your competitors to the punch with a positive message and a valuable offer!

Your marketing efforts should be rewarded by having your advertisement be seen. Every company that chooses to direct mail is making a great decision! Direct mail has opened so many doors for businesses in advertising. When a customer receives your advertisement in the mail, you want them to see all that you have to offer, separate from your competitors. You don't want to spend your advertising budget and have your marketing materials clumped in a packet with everyone else.

A big postcard or flyer will definitely do the job of standing out in the mail. The more odd the size, the more it will get noticed against the daily mail. You aim to be different with your mailer so that you can be one up from your competitors. When your advertisement is inserted in another medium, it is not going to jump out to the recipients as much as if you were to mail them separately. Keep in mind that you catch more eyes with an interestingly shaped mail piece, not one that is the same as every other advertisement that day.

Mailing in a pack offers a variety of different challenges and questions such as "Where will your piece be placed?" "How many other ads will there be with it?" "What kind of competition are you up against also in the packet?" There are many different factors when doing a mailing in a pack, and those can all affect the effectiveness of your mailer. So why not avoid all that hassle and mail your advertisements alone to improve your chances. The most affordable way to mail solo is by using Every Door Direct Mail™.