Effective EDDM Tips

Efficiently executed direct mail can be utilized to increase sales and new leads. The best way to get the most out of direct mail would be to optimize all the aspects that it has to offer. It is simple, effective, the pieces are customized, and it offers a very wide net for targeting. When thinking of doing direct mail, the Every Door Direct Mail (EDDM) Program is the easiest way to achieve the lead generating and sales increasing results!

When you use the EDDM Program, you can appeal to a general audience with the design of your piece. This program allows you to saturate an area and reach a broad range of customers. When advertising for the general public, the message has to be able to hit everyone in their own way. Though it has to be a universal message because it is reaching so many people, it still has to be geared for a specific audience with a specified enough message.

With this program, the best way to get the most out of EDDM is to target the right areas. You get to choose where your mailers go because who knows your customer and area better than you? When looking into the neighborhoods that you want to target, look for the ones that catch your eye that would need your services the most. When the time comes to choose the areas you want to target, targeting a radius around your location will be the best place to start. Once you have a few mailings under your belt, you can gauge the response rates from the different neighborhoods you've selected and narrow it down for future mailings for the best results.

When you mail to a large area at once, the best way to appeal to everyone is to offer something for everyone. When your offers reach mailboxes, they should be tailored for your prospective customers but there should be a few different options of discounts so that some people don't feel left out.

The EDDM program is still new, but growing. It has proven itself to revitalize direct mail and introduce a simpler way to reach customers on a large scale with a low investment!