Every Door Direct Mail (EDDM) is a powerful marketing tool that can help local pizza shops reach every household in their delivery area without the need for a mailing list. EDDM allows you to target specific postal routes, ensuring your mouth-watering offers land directly in the hands of potential customers.
This blog will explore the benefits of EDDM for pizza shops, best practices for creating effective mailers, and a step-by-step guide on how to launch your own EDDM campaign (Also includes a standout example postcard that you can customize for FREE!).
Benefits of EDDM for Pizza Shops
- Cost-Effective Marketing EDDM is one of the most affordable direct mail options available. By eliminating the need for a mailing list and offering discounted postage rates, EDDM allows pizza shops to maximize their marketing budget.
- Precise Targeting EDDM enables you to target specific postal routes, ensuring that your promotions reach the households most likely to order from your shop. This precision helps increase your return on investment (ROI).
- Increased Brand Awareness Regularly sending out EDDM mailers keeps your pizza shop top-of-mind for local residents. Even if they don’t order immediately, your brand remains visible, increasing the likelihood of future orders.
- Tangible Advertising In a digital age, physical mail stands out. Customers are more likely to notice and engage with a well-designed postcard or flyer than an email that might end up in the spam folder.
How EDDM Works
- Find Your Target Audience – Using Taradel’s advanced mapping tool, Mapfire, you can pinpoint your target audience with precision. By applying a range of demographic and geographic filters, Mapfire enables you to select the postal routes that best align with your ideal customer profile. This targeted approach ensures your mailers resonate with the local audience, maximizing your campaign's impact and return on investment.
- Design Your Mailer – When it comes to designing your postcard, you have multiple options:
- Upload Your Design: If you already have a design you love, simply upload it.
- Professional Design Assistance: Need some help? Work with a professional designer to create a standout postcard.
- Taradel’s Free Online Tool: Try out Taradel’s FREE online postcard template design tool. Customize a variety of templates to fit your needs.
We will dive deeper into the best design practices for your pizza shop’s mailer below.
- Launch Your Campaign – When using an all-inclusive EDDM service like Taradel’s, launching your campaign is straightforward. After selecting your desired postal routes and finalizing your mailer design, you’re nearly done! The last step is to choose your preferred delivery dates for your mailers.
Note: If you choose EDDM Retail, the Do-It-Yourself option, please be aware of the additional steps involved. These include mail preparation, bundling, separate postage payment, and post office drop-off. To learn more about the differences between EDDM All-Inclusive and Retail, click here.
- Track Your Mailers – The last and most important step of any campaign is to track the success of it, and that’s no different with direct mail. Just because its a tangible medium, doesn’t make it isn’t just as easily trackable! Thanks to QR codes, call tracking, personalized, URLs etc, you can track all the key metrics of your campaign all from Taradels free, built in reporting dashboard.
Best Practices for EDDM
- Eye-Catching Design Your mailer should be visually appealing and immediately grab the recipient's attention. Use high-quality images of your pizzas, bold colors, and a clean layout to make your mailer stand out.
- Clear Call to Action (CTA) Encourage recipients to take immediate action by including a clear and compelling CTA. Whether it's a limited-time discount, a special promotion, or a coupon, make sure it's easy to understand and redeem.
- Local Appeal Highlight what makes your pizza shop special in the local community. Mention any community involvement, local ingredients, or special services like delivery or catering.
- Offer Value Provide value to your customers through exclusive offers, discounts, or loyalty programs. This not only attracts new customers but also encourages repeat business.
- Track Your Results Include tracking mechanisms like unique coupon codes, QR codes, or dedicated landing pages to measure the effectiveness of your EDDM campaign. This data will help you refine future mailers for even better results.
Example of an Effective EDDM Mailer
The above example showcases a standout EDDM mailer for a pizza shop. Here’s why it’s effective:
- Eye-Catching Visuals The mailer features high-quality images of delicious pizza and other menu items, immediately capturing attention and appealing to the recipient’s appetite.
- Clear and Compelling Offers The mailer includes attractive offers like $5.00 off and free breadsticks with a purchase of $20 or more. These promotions provide clear value and encourage immediate action.
- Prominent Contact Information The shop’s phone number, address, and website are prominently displayed, making it easy for customers to place an order or find more information.
- Professional Design The mailer has a clean and professional design, with a balanced layout and clear sections. This makes it easy to read and understand, increasing the likelihood that recipients will engage with the content.
Like this design? You're in luck! This is one of our many free templates you can customize with your own logo, offers, and more. Click here to get started!
Conclusion
Every Door Direct Mail is an invaluable marketing strategy for local pizza shops looking to increase their customer base and boost sales. By following best practices and leveraging the benefits of EDDM, you can create a successful direct mail campaign that drives traffic and builds brand loyalty. Start planning your EDDM campaign today and watch your pizza shop thrive in the local community.
For more information on EDDM and how it can benefit your business, contact us at Taradel LLC. We're here to help you every step of the way!