Ever wondered how long it takes to launch an Every Door Direct Mail (EDDM) campaign? Many assume the process is lengthy and complex, but in reality, it’s simpler and faster than you might think.
Let’s break down the entire journey from planning your campaign to delivering your postcards and tracking the campaign's success.
The Planning Process
The initial step in building an EDDM campaign is often perceived as the most time-consuming and confusing. However, with Taradel, you can create your entire campaign in the time it takes to brew your morning coffee. Our user-friendly platform makes this process hassle-free and efficient.
Let’s walk through the two main steps – finding your target audience and designing your mailer.
Targeting
Pinpointing your perfect audience is crucial for the success of your campaign. Thanks to Taradel’s advanced mapping tool, Mapfire, you can precisely target your audience using the latest data. This point-and-click tool leverages advanced geotargeting and demographic filters to ensure your message reaches the right people. It’s smart marketing made simple, boosting engagement and driving results.
With Mapfire, you can narrow down your target audience using various demographic and geographic filters, such as business location, age, household income, length of residency, drive time, radius, and more. These filters help you select the optimal postal routes by showing a heat map of your local market, where the red areas indicate the highest match rate. As you choose your desired routes, you’ll see the total price and the number of addresses you’ll be mailing to.
Design
Designing a standout postcard can be challenging, but we make it simple with multiple design options. Whether you have your own design, need a bit of help, or prefer to get hands-on, we’ve got you covered:
- Have your own design? Simply upload your PDF artwork files to our site.
- Need a little design help? Partner with our expert in-house designers to create your marketing masterpiece, starting at just $150.
- Love to get hands-on? Our FREE online design tool features hundreds of professional, fully-customizable templates. Edit these templates with your logo, text, offers, and more.
The Mailing Process
Once your campaign is built, you’ll select your preferred mailing window. The time it takes for your postcards to reach mailboxes varies based on location and mail volume. According to USPS guidelines, EDDM delivery typically takes 7 to 14 business days from the day the mail pieces are accepted for distribution. If you opt for professional design, additional time may be needed to perfect your postcard design and ensure you’re thrilled with the proofs. Note that delivery dates are estimates and not guaranteed by Taradel or USPS.
Measuring Campaign Results
How long does it take to see the results of your campaign? Just because direct mail isn’t a digital medium doesn’t mean it can’t be tracked effectively. You can analyze the success of your direct mail campaign through QR codes, call tracking, personalized URLs, coupon codes, and more. All this information will be available in Taradel’s built-in reporting dashboard as soon as your campaign is mailed.
Conclusion
EDDM with Taradel isn’t as time-consuming or complicated as you might think. With our advanced online tools and innovative platform, we’ve made it quick, easy, and effective to reach new customers in minutes. We understand that small business owners are busy, which is why we strive to streamline the process and deliver outstanding results.
Ready to reach new customers with EDDM? Start your campaign with Taradel today!