Restaurants: When to Mail

When do you know it's time to start a direct mailing campaign for restaurants? There's always a time for advertising; especially in the restaurant industry! When you want to pick up the traffic in your restaurant, promote new specials, offer new deals, and even before you open a brand new location, a direct mailing campaign can be utilized to get the word out there. Anything worth telling people about will interest people and encourage more visits to your restaurant.

People need reasons to purchase or make purchasing decisions. So if you can give them a great reason to visit your restaurant, like a value deal or a limited time special, it becomes more vital that they take advantage of these promotions before they expire. An Every Door Direct Mail (EDDM) mailing enables you to let everyone in your local area know about your new promotions.

For the restaurant industry, there are so many times of the year that direct mailing can be beneficial. Really, direct mailing can be beneficial any time of the year for restaurants because that industry offers such a broad target audience for promotion. The more reasons that you give your customers to come into your restaurant, the more business that you will generate. And more customers increases profits and therefore your cash flow increases.

Direct mail can not only be great for limited time promotions, it can be very beneficial as a constant mailing campaign. You can continuously keep your customers interested by introducing new specials. The way you keep people coming into your restaurant is by differentiating yourself from other restaurants and keeping things interesting. What is so great about the EDDM program is that the sizes that are available for mailing are all so unique that they won't be missed in the sea of the daily mail!